13 Jun
If you own or work at a business, thereâs an important question you should ask yourself before you bring on any marketing agency to assist you in your advertising and promotions efforts: what do digital marketing companies do?
From the name, these are companies that help businesses develop and launch their digital marketing campaigns. But what does that mean, exactly? What services does it include? And how does it benefit your business?
In this guide, weâll cover what digital marketing companies do and how they can help your business succeed online in the competitive 21st century marketplace. But first, letâs take a quick look at what digital marketing means in three sentences.
What is Digital Marketing?
Digital marketing is the process of using online channels to promote and sell products or services. This can include anything from SEO and content marketing to social media and email marketing.
Basically, anything that gets your brand in front of potential customers can be considered digital marketing. Before we look at what digital marketing companies do, what types of digital marketing agencies are out there?
Different Types of Digital Marketing Companies
If you are unfamiliar with the market, picking a digital marketing agency can be difficult. While some companies offer a wide range of services, others are industry or service specialists.
Consider your budget, digital marketing objectives, and how hands-on you want to be with your marketing to determine which option is ideal for your company. Here are the different types of digital marketing companies:
- SEO Agency
SEO (search engine optimization) specialists at digital marketing businesses enable their clientâs websites to rank highly on search results.
They’ll have experts carry out keyword research, website reviews, backlink analyses, blog and website content, metadata evaluation, video description optimization, and link building.
Google Search Console, Google Analytics, SEO Moz, and SEM Rush are just a few examples of the data analytics and website development technologies that an SEO agency will use.
SEO companies are frequently among the first to implement best practices for search engine optimization, such as adhering to Google’s constantly evolving search algorithm.
- Full-Service Digital Marketing Company
A full-service marketing company typically offers a wide range of digital marketing services and is broader than most other types of companies.
Because they have experience working on specialized projects that firms need to be done, including lead nurturing campaigns or website redesigns, firms frequently engage with a full-service digital marketing company.
Additionally, for less money than it would cost to staff up new marketing divisions, these organizations can give them more strength.
- Digital AD (PPC) Company
The second technique to drive visitors to a brand website is through paid search, which is also known as paid advertising. Paid traffic, in contrast to free organic traffic, comprises placing bids on ad placement and keywords in search results.
Search result pages (SERPs), w Websites, and social media platforms all have the ability to display digital adverts.
Digital ad companies are skilled in creating eye-catching, keyword-rich advertisements that adhere to the policies of the platforms on which they are displayed.
Popular services include setting up and managing Google Ads Manager accounts, as well as creating and deploying ads on Instagram, Facebook, Twitter, and YouTube.
- Inbound Marketing Company
Unlike conventional outbound efforts, an inbound marketing organization offers inbound marketing approaches and strategies. Inbound agencies work to establish a company’s web presence so that customers may find them, get to know them over time, and ultimately make a purchase.
Although they often take a longer time frame (six to 12 months or more) before generating leads and sales, inbound techniques can produce significant results over time.
- PPC Agency/Online AD Agency
Another strategy for driving visitors to a website is paid search, which is also known as paid advertising. Paid traffic, in contrast to free organic traffic, comprises placing bids on ad placement in search results and keywords.
Search result pages (SERPs), websites, and social media platforms all have the ability to display digital adverts. This can generate leads for you rapidly, but in order to reach your target market, your strategy must be correctly configured.
Online advertising businesses that specialize in digital marketing know how to create attention-grabbing, optimized ads that follow best practices. As part of a larger web strategy, you can decide whether to work with one online advertising firm exclusively or in tandem with other companies.
Although PPC can succeed on its own, it functions best when combined with a less costly long-term campaign that can benefit from the bought traffic you produce.
- Social Media Agency
When businesses require assistance with creating and sustaining a social media presence, they turn to social media firms. Social media production and management companies can also set up adverts on popular social media sites like Instagram and Facebook.
Additionally, they will provide services for reacting to and responding to client engagements on social media sites. They might also provide influencer outreach for affiliate marketing or cross-promotion.
- Digital Marketing Consultant
A digital marketing consultant is a specialist who might or might not work for a digital marketing firm. Digital marketing consultants can assist organizations in developing a digital marketing strategy because they have a vast knowledge of the field.
They may point out where your current plan falls short, where it needs work, and how to maximize your gains. They may also be able to direct you to more support through their network with other marketing experts or companies.
- Web Design Agency
A web design firm is made up of talented designers who create unique, optimized web pages or websites for companies. Whether it’s a minor project, a revamp of an existing website, or a completely new website, web designers will be in charge of the pages’ appearance, feel, and functionality.
User interface and user experience (UX/UI) research and design, picture generation and storage, web development, and web hosting are typical services provided by website agencies.
What Do Digital Marketing Companies Do?
What does a digital marketing company actually do? There are many different paths that can lead to the three main objectives outlined above. Although you may not need all of these services from a digital marketing company, they include:
- Website Optimization
- Content Curation
- Content Optimization
- Website Design
- Search Engine Marketing
- Social Media Marketing
- App Development
- Mobile Marketing and Integration
- Cross-Platform Marketing
- Placement of Online Ads
- Online Branding
- Email Marketing
Letâs take a more detailed look at what digital marketing companies do.
Digital Marketing Companies Direct Organic Traffic to Your Website
Any digital marketing campaign’s main objective is to drive as much natural traffic as possible to the target website. Digital marketing companies employ marketing specialists who are well-versed in inbound marketing, search engine search algorithms, and customer journeys.
Working with a digital marketing company will enhance your website’s organic traffic or visitors who arrive there after searching online. With less expense, your website will generate more leads. These leads will also be of higher quality, increasing the likelihood that they will actually make a purchase.
Digital Marketing Companies Expand Your Business Reach
A majority of your customers are now online. You are aware of this, and so are all other digital marketing agencies. Digital marketing companies understand how to increase the reach of your brand online because they focus on online brand promotion and customer connection building.
A digital marketing company will help your website become more visible thanks to the agency’s efforts in buyer persona creation and keyword research. Your brand will have more online visibility on different social media platforms if you hire a digital marketing company to handle your social media marketing.
Digital Marketing Companies Generate Promising Leads
The experts at digital marketing firms will be familiar with your company, your marketing objectives, your sales funnel, and your ideal targeted markets. They will also be familiar with a variety of inbound marketing strategies, including social media marketing, content marketing, search engine optimization, and web design.
Depending on where leads are in your sales funnel, some inbound marketing strategies are more successful than others.
Working with a digital marketing company will enable you to convey the appropriate message to each lead in your sales funnel at the appropriate time and through the appropriate online media.
By directing leads from the beginning of your sales funnel to the end, a digital marketing firm may assist you in generating leads that are prepared for sales.
Digital Marketing Companies Improve Your Campaign from Bottom to Top
Your internal marketing team should work in line with the digital marketing company you hire. Your digital marketing company partner will make up for what your internal marketing team lacks in terms of technical knowledge and time for digital marketing.
Additionally, a digital marketing agency will identify any flaws in your current digital marketing strategies. Your odds of lacking the knowledge your particular digital marketing campaign requires if your marketing staff is small are high.
For instance, you need to do social media marketing, email marketing, public relations, and web design. You might not be an expert in all of these fields.
Benefits of Hiring a Digital Marketing Company
Why hire a digital marketing company, especially if you already have an in-house marketing team?
Here are some advantages to think about if you’re debating whether hiring a digital marketing company is the best move for you:
- Save both money and time
You can ultimately save time and money by working with digital marketing companies. Numerous firms let you combine different services into a single package and frequently give savings for doing so.
Working with a single team to manage numerous campaigns and platforms can also save time compared to corresponding with various agencies and teams. Additionally, digital marketing companies can help you with a few duties so you can concentrate more on your top priorities.
- Simplify campaign management
Hiring a digital marketing company will provide you access to professionals in the field who can assist you in managing your campaigns successfully and creating plans that will boost your revenue.
Additionally, an agency may assist you in managing each campaign and platform if you have several of them. Digital marketing companies enable you to optimize your campaign administration in one location with team members who specialize in different marketing responsibilities.
- Identify techniques for generating revenue
Finding out which marketing tactics are generating the most leads and sales for your company can occasionally be challenging.
Modern marketing software and tools are used by digital marketing organizations to track sales and leads so you can concentrate your efforts on the most successful techniques. Access to their own marketing solutions is also provided by several digital marketing companies.
Can You Handle Some of Your Digital Marketing Internally?
You can definitely handle some aspects of your digital marketing internally; you just need to figure out which aspects of your strategy your staff members are qualified to carry out. You might not be a big enough company as a small business owner to have a full-time digital marketing position or a full-time marketing position.
You are probably more concerned with hiring someone with experience that is more directly relevant to your industry. Even while they may spend most of their time working on other tasks, you might have an employee whose part-time responsibility is to carry out some of your digital marketing.
Some examples of jobs you might be able to maintain in-house are listed below.
âĒ You should control your social media posts, but let an outside business handle your sponsored social media marketing, to make sure that all communication is written in a way that best fits your brand.
âĒ You can hire an independent agency to design your business website, but maintain internal control over pages, content, and blog entries.
âĒ Engage a third party to produce expert marketing videos, which you then post to your social media accounts, website, and online profiles.
âĒ You write your blog posts, press releases, and web articles, but you hire a third party to deliver them.
âĒ Your in-house marketing team develops your marketing materials and themes, but you depend on a third party to oversee and carry out your cross-platform and online marketing campaigns.
âĒ Hire a third party to provide the content for your internet or email marketing campaigns, but control how it’s distributed.
âĒ Hire a third party to conduct your market and competition research, such as each quarter’s most pertinent search terms, the social media channels used by your target market, and finding niches within your intended market.
It is up to you what you decide to carry out internally. Just ensure that your plan is measurable, has a defined deadline, and has a system for holding people accountable.
Some business owners delegate all of their digital marketing to an outside firm so they may focus all of their time and effort on cultivating customer relationships.
If you want to take that path, stay in frequent contact with the digital marketing company you hired to make sure you are fully aware of their area of concentration and your ROI.
