What Exactly Is Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising is a model of digital advertising also sometimes referred to as cost-per-click (CPC). Using this method, an advertiser pays a platform or a publisher every time their advertisement is clicked on by an end user – hence the name “pay-per-click”. PPC is widely considered one of the best advertising methods for small-to-large … Continue reading What Exactly Is Pay-Per-Click Advertising?

Newly-Conducted Tobacco Social Media Study Shows Some Disheartening Statistics

Individuals who have been exposed to tobacco-related content on social media platforms are twice as likely to report using the product than individuals who have not. In fact, according to a new study, the consumption of tobacco-tailored social media ads or posts increases the likelihood of an individual beginning to use tobacco products in the … Continue reading Newly-Conducted Tobacco Social Media Study Shows Some Disheartening Statistics

Magic Leap 2 AR Headset Will Start Selling At $3,299 Price

The long-awaited Magic Leap 2 headset is scheduled to launch on September 30th for $3,299 as a starting price. It’s a mixed reality headset and is a lighter and smaller version of the 2018 release. The Magic Leap 2 comes with other enhancements including a broader field of view as well as a higher cost. Magic Leap has … Continue reading Magic Leap 2 AR Headset Will Start Selling At $3,299 Price

Scientists Create an Artificial Intelligence Program That Learns by Intuition Like a Baby

In a breakthrough for artificial intelligence, scientists have created a program that can learn by intuition like a baby. The new AI program can make decisions based on incomplete information, just like babies do when they first learn about the world around them. This could represent a giant leap forward for AI development, as programs … Continue reading Scientists Create an Artificial Intelligence Program That Learns by Intuition Like a Baby