What is Voice Search SEO? 

When Search Engine Optimization (SEO) is mentioned, what comes to mind? Your mind might likely bring up pictures of blog articles and website headlines. What about voice search? While creating a website most people undermine the importance of voice Search during this process. This isn’t a smart financial move considering the daily statistics of people using voice search in our present age and time. 

As we devote more time to our smartphones, voice search is becoming more prominent. According to Perficient, 55% of people questioned use voice search on their mobile devices, and 39% use a voice command at least once each month.

These people are looking for eateries, shops, and other services close by. Asking Siri has increasingly become more efficient for many of us than manually doing a Google search. People who are unable to type because of a physical limitation may find it very easy to navigate.

In this blog post, You’ll discover everything there is to know about voice search SEO, including how to use it to generate more leads for your website.

What is Voice Search?

Modern technology called voice search allows users to conduct searches on the internet or through an application using audio signals. Voice search is typically interactive since it necessitates a lot of user clarification for the search engine to completely understand what the user wants.

Although it hasn’t completely replaced written search yet, it is becoming better every day to take its place.

What is Voice SEO?

Voice SEO generally referred to as Voice search optimization is the act of speaking phrases and keywords rather than typing them. The stronger the optimization, the more the search engines understand what consumers are saying when they ask a question.

Voice assistant used in web searches has increased significantly over time. 20% of Google search terms were spoken rather than typed, according to a 2018 poll. Given that the majority of people access the internet through a mobile device, this number will probably increase.

The first smartphones with this function were the newly created “smartphones,” thanks to the transformation in mobile phones. Ever since the SEO voice search could be used instead of the conventional search box that was provided by several websites and apps.

Statistics of Voice Search

  • Voice search is used by 58% of customers to look up local businesses online. (Reference: Search Engine Journal)
  • 27% of Google users use voice search on their mobile devices.

(Reference: Google)

  • 52% of owners of smart speakers put their gadgets in a common area like a living room. 22% of people kept their speakers in the kitchen, while 25% of people kept their devices in the bedroom. 

(Reference: Google)

  • On a desktop search, 75% of voice search results appear in the first three spots for a particular query.
  • Voice searches accounted for 25% of desktop searches on Windows 10
  • Voice searches were used to look things up online in 56% of cases.
  • On a desktop search, 75% of voice search results come up for a specific query in the top three spots.
  • 60% of individuals say they can’t envision their life without smart devices, and they can’t imagine ever giving them up.
  • Vocal searches made up 25% of all desktop searches on Windows 10
  • The purpose of 56% of voice searches was to find something online.

 How does Voice Search Work?

It is easy to use voice search. This is how voice search functions:

The keyword phrase (“Ok Google,” “Alexa,” etc.) is used by users to activate their voice search gadget. When users pose a request, the voice search tool reads the solution.

In some cases, when you ask Google a question using a device like Google Home, it will respond, “I sent you a link in your Google Assistant” (or a phrase to that effect), and then send you a link to the webpage it used to read the response. But Siri and other gadgets are a little more distinctive.

In many cases, Siri will inform you of the results it located online that match your search query rather than reading the response aloud.

Importance of Voice search 

There is no denying the growth of voice search. In actuality, 58% of customers use voice search to get internet details about a nearby business. (Reference: Search Engine Journal) That’s a sizable percentage, which highlights the need of starting your website’s voice search optimization right now.

What can you do, then, to improve the voice search functionality of your website? Here are some pointers:

  • Make sure your website is responsive to mobile users. Your website must be responsive and user-friendly on smaller screens as more consumers use voice search on their mobile devices.
  • Write blog posts with long-tail keywords. Leveraging long-tail keywords will enable you to target queries that voice search is capable of answering since they are highly focused.
  • Ensure that your content is correct and current. The results of voice searches are frequently misleading, which is a major concern. Make sure the information on your website is updated to prevent this.

How to do voice search optimization?

(Tricks for Voice Search Optimization)

Keyword Research: To respond to users’ voice questions, Google largely relies on knowledge graphs and highlighted snippets. Voice search devices attempt to provide instantaneous results with the use of rich snippets and knowledge graphs because the goal of voice search is to obtain quick and immediate results. And to increase your domain rating.

What is the Highlighted Snippet?

To provide a succinct description (about the query) and improve the user’s experience, short replies to the user’s question called “Snippets” are collected by Google from pages that have already been rated on the first page. Rich snippets are displayed above the organic results and can include text, tables, numbers, bullets, charts, graphs, photos, YouTube videos, carousels, and more.

Your website addresses the user’s query if it is optimized for highlighted snippets. The reports indicate that featured snippets have a click-through rate of about 8%. There is hence a possibility of a high CTR.

What is a knowledge graph?

The Google knowledge graph is a sizable library of data that enables Google to quickly and accurately respond to user inquiries. The knowledge graph’s data is gathered from a variety of sources, both publicly accessible and privately licensed.

Google automatically consults the pre-existing knowledge graph to respond to voice searches because it can typically answer most queries; this lowers the organic click-through rate.

7 Techniques for Voice Search Optimization 

1. Questions are used in voice search requests. In light of this, utilize long-tail keywords and question keywords.

2. Use Schema Markup to improve the relevance of your content

3. Having an FAQ section would provide an immediate and short description of the answer to their question

4. Create detailed and informative content with your customer persona in mind

5. Ensure that your website loads fast

6. Your website has to be mobile friendly

7. Optimize your website with local SEO techniques to rank for “Near Me” voice queries

The question, Keywords, and long-tail

On a broad scale, you might have noticed that while utilizing voice search devices, consumers frequently ask the full inquiry rather than just using short-tail keywords. For instance, you might say, “Hey Alexa (or Hey Siri, or Ok Google! ), tell me how to optimize my website for search engines with the aid of an SEO service.” If you had to enter the same thing, on the other hand, you might have chosen a short-tail term like “SEO agency,” “website SEO optimization,” etc. The key factor causing the difference is that when people type, they must exert more effort and take more time looking up the entire query.

However, voice searches have made it simpler for consumers to find answers to their lengthy queries without expending a lot of time or effort. 60 percent of individuals said they would never go back to the days of completely typing out their queries because voice search devices are now quite accurate in analyzing the user’s query.

FAQ 

Most voice searchers start their queries with a “Who, What, Why, How, When, etc.” query. It indicates that they require a prompt, succinct description in response to their query. You might use a FAQ section on your sites to address all potential searchers’ questions about their target term.

To entice the voice search, you must respond to each of these queries in a friendly manner. For search engines to understand the content of your website and web page, they must both be technically sound and have schema markup. You must make sure that your page loads quickly and that the navigation and informational structure are simple to find.

Create your customer’s Persona

Relevance, ambiance, and conciseness are essential components of your voice search approach. A Gen Z or Gen Alpha person would not utilize voice search in the same manner that a millennial would. To provide your customer persona with the most pertinent information, build a customer persona and utilize it to delve deeper into the material you provide. A webpage could be made with a headline that addresses the most frequent query.

Then, you may offer a thorough response or definition to the keyword. Following this stage, you might provide more in-depth information on the subject to address all of the searcher’s concerns. Additionally, keep the digital marketing funnel in mind when you create the content.

Make sure the Website Loads Fast: how fast your website loads is important for voice search and SEO. It affects bounce rates directly and must be optimized as soon as possible. You know the searcher requires speedy replies when you consider the motivation for voice search.

On the other hand, no search engine would use your website for answering queries if it loads slowly and takes billions of years to do so. Therefore, if your website is not updated and loads slowly, the entire purpose and optimization procedure fails.

Easy to Navigate Website is essential for your Voice Search Optimization

For your website to flourish in terms of SEO and voice search optimization, the mobile experience is essential. Google revealed in 2019 how your website’s mobile experience has a direct impact on its ranking. With the considerable rise in mobile users in mind, this upgrade was implemented. A mobile-first strategy is frequently advised:

A responsive website is a must. Verify that your website passes the test for mobile friendliness. Google crawlers should also be able to access your website.

Local search optimization via “Near Me” searches

(Voice search optimization with local SEO)

The technique of optimizing your website for local search results is known as local SEO. Any company having offices in a certain area or that wants to show up for searches in that area must do so. You might be shocked to learn that 46% of Google searches are for local questions.

Local SEO is essential for voice search optimization because voice search assistants like Siri, Alexa, etc. will read out the names of the listings chronologically if you do a “Near Me” voice search for any business.

Effect of Voice Search Optimization on the Future 

Due to voice search’s status as the next Natural User Interface, mobile phone integration will continue to grow (NUI).

The deadly Covid-19 virus is being fought by medical facilities with the help of AI assistance. Voice assistants can instruct users on SOPs thanks to their programming. Given that the virus appears to be here to stay, this trend will only continue to advance.

Along with voice search, smart screens are becoming more popular. The two taken together are probably going to pave the way for the marketing sector.

Conclusion

Voice search is becoming a more popular way for people to find information online. It’s critical to voice search-optimize your website because this trend will only grow.

There are a few lol things you can do to voice search-optimize your website. Make sure your website is first responsive to mobile devices. Utilize long-tail keywords in your content, second. Third, be certain that your content is of a good caliber and pertinent to your intended audience.

Make sure to go over this blog post severally to get succinct information on how to turn your Voice Search SEO into a gold mine. 

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Instagram implements a new parental control

In addition to a set of features recently made available in the United States, Facebook parent company Meta is introducing more parental control options for Instagram and its virtual reality headset.

The revisions follow a year in which the firm has been the subject of intense public scrutiny, with much of the criticism centered on child safety and Instagram’s negative effects on younger users, notably teenage girls.

The negative effects of the photo-sharing app on teenage girls’ mental health were repeatedly confirmed by the company’s studies, according to a Wall Street Journal investigation published last fall, even as Meta moved forward with a contentious plan to create a version of the social media platform for children under the age of 13. (That undertaking has since been postponed)

Additional allegations from whistleblower Frances Haugen, a congressional inquiry into child safety, and an examination of Instagram’s recruitment of and impact on children by multiple state attorneys general came in the months that followed.

The business said in December that it will be providing new parental and teen-targeted safety features, and they began doing so in March.

Instagram’s minimum account age requirement of 13 years old is easily circumvented because the program lacks an age verification system.

The difficulty still exists, according to Antigone Davis, the head of safety at Meta, who told Morning Edition that the firm is working on particular measures like creating artificial intelligence to better detect underage users.

There truly isn’t a magic bullet to fix the issue, she added. The industry faces that challenge, and we are attempting to address it in a number of ways.

New parental restrictions for Instagram have been released by Facebook’s parent company, Meta.

Parents and guardians can now invite their teens to use monitoring tools on Instagram. Only teenagers could submit invitations before this change. Additionally, parents and guardians can now choose particular periods during the day or week to restrict their teen’s access to Instagram.

With this new upgrade, parents and guardians will be able to see additional details, such as who reported the account or post and its specifics, when their child reports one. According to Meta, these modifications are currently accessible if you already have supervision set up on Instagram in the United States.

Starting this month, these tools will spread to additional nations, including the UK, Japan, Australia, Ireland, Canada, France, and Germany. Before the end of the year, Meta intends to launch the tools globally.

Instagram is introducing “nudges” that will persuade kids to switch to a different topic if they continually see the same kind of content on the Explore tab in addition to the new parental restrictions. According to Meta, the new nudge “excludes some topics that may be connected with attractiveness comparison” and is intended to inspire kids to learn something new. 

In a blog post, Meta stated: “We created this new feature because research suggests that nudges can be beneficial for encouraging individuals, especially teens, to be more conscious of how they’re using social media in the moment. 58.2 percent of respondents in an independent study on the effects of nudges on social media use agreed or strongly agreed that nudges improved their social media experience by assisting them in becoming more attentive of their time on-platform.

One in five teens who saw the new nudges shifted to a different topic, according to the company’s own study, which was based on a one-week testing period.

Instagram included a “Take a Break” feature last year to persuade users to take a break from the app. Now that Reels, Instagram’s TikTok clone, has been scrolled in for some time, Instagram is launching new reminders for teens to activate Take a Break. These are currently being tested in the US, UK, Ireland, Canada, Australia, and New Zealand; they will be made available in those and other nations later this summer.

Additionally, Meta claims that it is empowering young producers to create more material on Instagram that uplifts teenagers and promotes their wellbeing by providing financing and training. These content producers will get advice from professionals who will teach them how to make appropriate internet material.

The statement made today follows Meta’s March rollout of a new set of Instagram capabilities aimed at safeguarding young users. Parents will be able to access the company’s “Family Center,” a centralized center of safety tools, to manage what their children can see and do across all of the company’s apps.

Regarding Quest headsets, Meta recently announced that it will now let guardians and parents approve their teen’s purchase of an app that is by default restricted due to its IARC-rating. Teenagers who are 13 years old or older can send a “Ask to Buy” request, which alerts their parent. From the Oculus mobile app, the parent can then accept or reject the request.

Specific apps can now be blocked by parents, preventing their children’s children from opening them. Web browsers and apps from the Quest Store are among the programs that can be restricted. Parents may also check every app that their adolescent owns and get “Purchase Notifications” when their teen buys something. In addition to knowing how much time their child is spending in virtual reality, parents can now view their teen’s list of Oculus buddies. The youngster must start the process of linking to their account before parents can do so. After then, both the parent and the teen must concur.

In addition, Meta is introducing a brand-new “Parent education site” that will offer parents advice on how to talk to their teenagers about virtual reality as well as a tutorial to the company’s parental control features. Meta points out that this is just the beginning and that the parental control mechanisms will develop more over time.

A few months after Meta declared that it will incorporate fundamental parental supervision options into its VR headset, Quest has now released new parental controls. Although implementing these tools is the least Meta can do, parental controls will only be successful if parents and teenagers utilize them wisely.

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Facebook Plans to Redesign its platform to compete with TikTok

Facebook’s Race to TikTok Engagement

While the name “Facebook” to some may already be nostalgic, to others, it is still the primary way they communicate and connect with loved ones. Facebook, or as of more recent, “Meta,” has been able to withstand some turbulent storms in recent history but their battles are not over. A newer, edgier, and more appealing social media network has hit the internet. TikTok has dominated the internet popularity club and taken both Gen Z and Millennials off of their grandmother’s Facebook page and onto a stranger gyrating to the newest viral sound. 

What does this mean for Faccebook? 

Facebook has been faced with bad press, skepticism, and lawsuits prior to their rebrand in October 2021 to what is now Meta. While this created a clean new image and more future-forward looking branding, it lacked a call-to-action. Meta has an aging audience that is currently attached to a different algorithm than what is popular with the younger audience on TikTok. This requires Meta to evolve if they want to keep the next generation logging in. What this means is that they will have evolve and intensify the algorithm currently operating on the existing platform to engage the target audience in the same way as their TikTok counterparts have.

The fascinating part is that Facebook, now Meta, didn’t predict how this wild 30 second video sharing platform would end up stealing their users and their screen time. TikTok has a different approach and strategy in connecting its users. One thing that is important to note is that TikTok does not rely upon existing connections. TikTok will make recommendations based on viewing history and interests, therefore curating a special rabbit hole for its users to go down.

Facebook however, has historically relied upon those connections in order to entice its users. Rather than curating their page for content that may exist in the ether that is designed for them, they base their recommendations more than anything else on the users they are engaged with and people Facebook may believe they’re connected with. 

However, Facebook is making changes. In their April memo, which was recently leaked and first reported by The Verge, they discuss the rebuilding that their own platform will require in order to move in a similar direction. While they have maintained in the most recent interview that they are continuing in the pursuit of prioritizing things that individuals want to share with their friends, they are looking into options for promoting and highlighting their own recommended content. This allows Facebook/Meta to stay true to their roots and the retain their more senior users, while still attempting to gain more frequency in use from their younger and more heavily engaged audience.

What may be the implications for Facebook and for its users? Well, while some may have in mind their data being shared more loosely, that is certainly not the case. Facebook’s settings for privacy and user-maintained security are still the same. However, if you are openly sharing content, it does mean that it has the potential to be shared with someone outside your regular circle of friends and family online. There is a word of caution since this is essentially the same as TikTok’s sharing guidelines. It is important to note that the content will still point all roads back to your profile.

Beyond privacy, the algorithm will also be rebuilt to create a simpler experience for the user. This means that there will be more videos accessible immediately, the messenger will return back to the platform, and the user experience won’t have as many tabs. With this neat changes, there will be a lot more ease in experience when accessing Fakebook’s platform.

These changes won’t of course come over night. We have some exciting years ahead. Between these updates from Facebook and the eclipse of the Meta-verse, it will certainly be an exciting ride regardless of how it ends up. As time, and machine-learning reveal themselves to us as exploring the impossible, we will continue to both observe and be party to the madness that is business competition. 

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Everything You Need to Know About Painting Companies

The painting industry is one of the fastest-growing industries in the United States. Painting companies have been popping up everywhere. They are becoming more and more popular. 

They provide various services to their clients, including commercial painting, drywall, and installation or remodeling of homes and commercial properties.

What are the Benefits of Painting Companies?

Advantages of hiring a professional versus doing it yourself

Colors and patterns

You most likely have some ideas about your homeHome to look at. However, if you’re going to take it to the next level, hire painting companies to do it for you. 

Professional painting companies can advise you on how to transform the colors and patterns of your Home. After evaluating various color options, professional painters can help you discover the perfect color for your Home. They offer color schemes and the most cost-effective options for your Home.

Appropriate Equipment

Most people believe that painting equipment consists of paint, a paintbrush, and a ladder. The aforementioned tools could smear paint on a wall but would not perform the best job. You’ll need to boost the ante if you want a smooth and clean finish.

Professional painters have the necessary equipment and extensive knowledge to use it. As a result, you can expect a top-notch job completed in the blink of an eye. You can purchase the equipment yourself, but it may be too costly for a one-time job.

Can Detect Flaws

A small amount of moisture may impact the beauty of your Home’s painting.

They can also point out areas that need to be repaired due to moisture issues, such as mold or wood rot. A paint smear will also help prevent the spread of mold, which will exacerbate the situation.

Superior Quality

Painting your own house is remarkable, but is it exactly how you imagined it? Most do-it-yourself house painting projects do not turn out as planned. That’s because it’s most people’s first time holding a paintbrush.

Remember that a professional painter does this for a living and has been doing it for a long time, so she knows how to remove debris from the wall that could interfere with the paint layer.

They leave a smooth, clean finish that you couldn’t have achieved if you had done it yourself. They also know which paint to use in the kitchen, bathroom, and living room. You only need to contact a reputable painting company if you want a clean finish.

Insurance Protection

A great painting company is licensed and carries general liability insurance. However, ensure that the painting company you’re dealing with has a legitimate license. At the very least, the painting company should be adequately insured. If an accident occurs on the job, the insurance company will cover any damages and medical expenditures.

It would help if you never had to pay additional compensation because a worker was hurt. If you must, perhaps you hired the wrong painting company.

How To Ask For An Estimate

While different painting companies may charge varying prices for their services, it’s critical to have a list of questions ready before hiring one.

  • Is the painter paid by the room size or by the hour? This average painter’s cost can vary depending on experience, company, area, and wall condition.
  • What does the painter’s preparatory and painting procedure entail? What is your chosen paint brand, how many coats are included, and how much do extra coats of paint cost?
  • Inquire whether the painter is licensed and insured in the state where you live.
  • Can the painter supply a list of recent clients?
  • Examine a written contract defining the scope of work that specifies what you and the painter decided is essential to the job.

Why you should hire a professional for painting

It’s critical to avoid making assumptions about your painter. While you have your initial conversation, there are a few essential questions you should ask the painting contractor.

A checklist for hiring a painter is provided below.

  • Are the paint and supply costs included in the estimate?
  • What brand and grade of paint will they be using? It’s critical to express your chosen brand of color and finish.
  • How many coats are there?
  • How will they protect the sections that will not be painted?
  • Will they relocate the furniture?
  • How long will it take to complete the task?
  • What do they think it will cost?
  • Should you leave the house while they are at work?

What do painting companies do? 

Painting companies primarily paint, but some also stain, wallpaper, paint cabinets, and repair drywall.

The following are typical responsibilities of painting companies:

  • Preparing the space, such as covering furniture and safeguarding the flooring
  • Surface preparation, such as wallpaper removal, drywall repair, patching, sanding, peeling old paint from walls, and taping the borders
  • Priming
  • Detail work such as painting the trim, windows, doors, and ceilings
  • Touch-ups
  • Cleanup.

Types of Painting Services

Professional painting services are no longer limited to residential homes and businesses but can include many professional services you may not have considered. We have compiled a list of services that you may find helpful in any of your painting jobs:

Interior painting

This is the most popular type of painting where the interiors of a home or an office are painted and change your space.

You can hire a professional painting company like us if you are painting your home or office for the first time or if you want to restore an old faded color. 

Our expert staff will advise you on the best color and design to fit your taste and style. Interior painting services are available for both residential and commercial properties.

Exterior painting

This painting project breathes new life into your Home’s exterior by preserving it with color coats that keep its vitality for years to come. Updated exterior paintwork immediately increases curb appeal and a home’s value to future buyers. 

Additionally, it guards against rot caused by moisture in your Home’s pricey and historic wood frame. Exterior painting is also helpful for your office buildings. Getting the correct painting service draws the right clientele. 

According to your needs, you can give your office building a traditional style or a bold, distinctive look.

Wallpaper removal

One of the most challenging home improvement chores is removing wallpaper. This is not a do-it-yourself project since you risk damaging your Home’s walls. Professional painting services provide quick and easy wallpaper removal. 

They scrape the walls slowly and carefully to avoid creating grooves or damaging the surface behind the wallpaper. They have the tools and equipment required to remove the wallpaper and ensure it is successfully removed with minimal damage.

Staining

Exterior wood buildings typically deteriorate over time owing to dry wind, rain, sunlight, and freezing temperatures, which cause the wood to rot, bend and discolor. Wood staining and painting breathe new life into your deck, increasing the value of your entire yard and Home. 

An adequately stained wood structure will outlast a DIY project that takes shortcuts, uses a low-quality stain, or skips critical procedures. Professional painting crews handle the entire staining process with care and precision.

Metal door painting

It would be best if you had a qualified painting contractor for this job, whether you’re painting your metal door for the first time or refurbishing an old, rusted one. 

This painting service applies to all metal doors for commercial and residential premises, regardless of their size or shape, whether they are old or new, or what sort of metal they are composed of. 

This service is available for all external and interior doors, garage doors, storage building doors, and entryway doors. The procedure comprises removing the old paint, prepping the door with the appropriate primer, and applying a fresh coat of paint.

Power washing

This efficient and robust method for cleaning sidewalks, decks, siding, and other external surfaces on your residential or commercial property. 

Professional painting companies employ adequate equipment such as pressure washers, ladders, hoses, detergents, degreasers, and optimal pressure settings to power wash the target area. A thorough pressure wash removes dirt, mold, algae, grease, insects, and weeds that degrade wood and thin paint and stain.

How much do the painting services cost in Florida? (Exterior Cost | Interior Cost).  

In Florida, painting a house costs between $4,000 and $10,000, with most homeowners paying $5,750 to paint a 1,500 sq. ft. Home with little prep work. Prices range from $2,800 for a smaller 800 sq. ft. Ranch home with minimum prep work to $13,000 for a 2,500 sq. ft. home with numerous stories and extensive prep work.

An average small house of 1500-2000 Sq. Ft costs roughly $3200-$6500. This is a rough estimate for painting a standard home’s walls, trim, and doors. Your quote will be based on the areas and surfaces that will be painted. This estimation does not include the ceilings.

An average Medium Size Whole House of 2500-2800 Sq. Ft. costs roughly $5500-$9500. This is a rough estimate for painting an average home’s walls, trim, and doors. Your quote will be based on the areas and surfaces that will be painted, excluding the ceiling.

A more significant Whole House of 3000-3500 Sq. Ft. costs roughly $6500-$12500. This rough estimate covers painting a home’s walls, trim, and doors. Your quote will be based on the areas and surfaces that will be painted, excluding the ceiling. 

Cost of interior home painting

The cost of interior home painting varies substantially and is affected by numerous factors such as:

  • The kind of painting to be done on the interior 
  • The paint materials are specified.
  • The current state of the painted surfaces. Will extensive repairs or prep work be required? The intended level of finish may have a significant impact on the cost.
  • How many coatings are being applied, and what type of surface or paint covering is being used?
  • The project’s difficulty level. Do you need ladders or scaffolding for your project?
  • Is the trim painted with oil-based paint? This will take longer to complete.

A larger home, for example, will take longer to build than a smaller home. It is often more expensive and challenging to paint a house with higher ceilings.

How to hire a suitable painting company 

Word of mouth is often the easiest and most effective method of finding a reliable painting company. Many companies, for example, put up signs when they’re working on a house, so look for signs in your neighbors’ yards and ask whether they’d recommend the painting company. 

There are various methods for evaluating the quality of painting contractors you’re considering employing. 

Some of the most popular methods are as follows:

  • Reviews
  • Making contact with references
  • Examining previous projects.

Another vital aspect is only to choose painting companies that are insured and, if necessary, licensed. 

This protects your property against disasters, which is especially vital if you work with oil-based goods. 

Oil-based finishes, such as stains, varnishes, and polishes, can spontaneously heat up as they dry. As a result, if an untrained or irresponsible contractor leaves a pile of damp rags in a room, they can spontaneously heat up and catch fire, putting your Home in danger.

Most painting companies have professional painters capable of painting anything from a single room to a whole house. 

A good painter should have years of expertise working with various materials, surfaces, and situations. 

They will also have access to any necessary equipment or materials. A high-quality painting contractor will perform the task swiftly and to the highest standard.

Even if every painter is unique, it’s always crucial to inquire and understand the services being supplied. However, here is what you should anticipate from a painting company:

  • A discussion about your expectations and what they can realistically give.
  • Tarps will be used to cover the sections that the painter will not paint.
  • The painter will prepare the surface.

Should I Hire a Painter or Do It Myself?

Painting the inside or exterior of a home is one of the quickest methods to change its appearance and feel. 

Paint colors influence people’s perceptions of a home. Therefore it is critical to get it right, whether on your own or with the assistance of specialists. 

There is a significant difference between a property with an appealing fresh coat of paint and one with a shoddy paint job.

You now have a decision to make. How does paint bring visual attractiveness to a home? 

Should you do it yourself over the weekend or hire painting companies? 

You are doing it yourself versus enlisting professional painting companies.

While doing it may be cheap, have you considered the result? Is the job neat? Do the colors appeal? Was the effort worth it? Would it have been better off being handled by a professional painting company? These are the questions you should ask yourself before you decide to DIY.

Even if you take your time and pay attention to minute details, the quality of your work will most certainly fall short of what specialists can deliver. Remember that painters devote their life to learning the intricacies of painting and quality control. It only takes one error to ruin the appearance of the paint.

Many people underestimate the time and effort required to paint a house. Lifting, reaching, climbing, and bending are all part of the procedure and can tax the body. 

However, with a painting company, the outcome is more predictable. Professional painters give clean lines and edges, uniform color, and overall neatness to painting while you go about your day without stress.

Our team of professional painters has got you covered. Do you want to learn more? Contact us today to find out how we can make your job easier and cheaper. 

What Exactly Is A High-End Painting Company?

There are numerous crucial characteristics of a High-End Painting company that you should look for:

Surface preparation is emphasized – Rather than proceeding directly to the application stage, a high-end painter will first prepare the surface. This results in a more durable and appealing finish. Inquire about the procedures used by your prospective painter!

Quality products: There is a significant difference between low-grade paint and the work of respected, name-brand producers. Check out Apartment Therapy’s informative article: Why Is Some Paint More Expensive Than Others for more information (And Worth it).

Proper application: Applying paint with clean lines, smooth strokes, and crisp edges requires training and ability.

Things to Look for in a Painting Company

Make sure to ask your painting company the following questions:

  • Are you bonded and insured?
  • Do you have the necessary licenses?
  • How long have you been an independent painting contractor?
  • Do you belong to any professional organizations?
  • Do you outsource any work that may be required, or do you do it all yourself?
  • Do you provide guarantees or warranties?
  • What items do you employ?
  • Do you have any recommendations?

It cannot be emphasized enough how crucial it is to hire a licensed painting company. It’s also a good idea to think twice about selecting any company that does more than paint; otherwise, your painter today may have been changing roofs yesterday and will be laying concrete tomorrow. 

On the other hand, our painters have years of daily painting experience, ensuring you get the most incredible paint job possible.

What does a house painting warranty cover?”

Most painting company warranties only cover the quality of the paint they supply and their handypersons. These warranties vary widely in length but usually are 2-8 years, depending on the type of paint used. Lower-grade color typically has a shorter warranty period. Most house painting guarantees also cover workmanship.

Warranties have exclusions, and a paint warranty is no exception. The most typical exclusion is natural causes such as weather damage. Other standard exclusions are damage occurring after the job is completed, such as damage caused by the homeowner or others, or any chipping, peeling, cracking, etc.

We take pride in our industry-leading warranty. All of our exterior painting services have a warranty lasting 10 to 12 years, depending on your chosen color. This warranty covers all paint manufacturer defects, 100% of our craftsmanship, and any cracking, peeling, fading, or chipping.

Unlike most painting companies, we will even cover any damage to your paint caused by children, cars, dogs, BBQs, and other similar activities, because we understand that life occurs and no paint job is unbeatable. 

We would gladly repair any damage, whether we caused it or not. Before we even paint your house, we take care of any previous paint damage or wood concerns that need to be repaired and any current problems with your Home.

While we will cover practically anything that happens to your paint, there are a few exceptions, such as natural disasters such as hurricanes, fires, tornadoes, earthquakes, flooding, and hail damage. 

If you’d like to learn more about our industry-leading paint warranty or have any questions, please email or call us.

Conclusion

Nothing beats new paint for a house makeover. Painting is a dirty and time-consuming process that many homeowners tackle on their own. If you are inexperienced, the results can be unsatisfactory. Professional painters can achieve excellent results in less time than you can if you do it yourself. Here are three good reasons to employ a painter for your Home.

The Proper Tools

Painting takes more than just a pail and a few brushes and rollers. Professional painters have all of the essential tools to complete the job correctly. If you bought similar tools, you would spend more time and money than if you hired a professional.

A True Time Saver

Before you even take up a brush to paint, you must first prepare. The walls may require repairs, necessitating even more skill to achieve a flawless finish. Painters have the experience to handle all aspects of interior and outdoor painting, and they can do it faster than most homeowners.

Smarter Results

Professional painters earn a living by painting homes and businesses. That knowledge translates into professional results in your Home. When you leave the prep, work, and cleanup to a professional, you can relax, knowing your home will look better.

Consider how much worry and problems you might avoid by hiring a professional painter for your Home. Contact Integrity Painting today to learn more about interior and exterior painting.

Contact us immediately for prompt and expert painting.

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Magic Leap 2 AR Headset Will Start Selling At $3,299 Price

The long-awaited Magic Leap 2 headset is scheduled to launch on September 30th for $3,299 as a starting price. It’s a mixed reality headset and is a lighter and smaller version of the 2018 release. The Magic Leap 2 comes with other enhancements including a broader field of view as well as a higher cost. Magic Leap has already distributed the Magic Leap 2 to a few set of partners which includes neurotech firm SyncThink as well as other medical businesses. In September, the Magic Leap 2 will be made available for public purchase in several countries, which includes the US (where it’s distributed through their retail partner, Insight), the UK, Canada, Germany, Italy, France, the Kingdom of Saudi Arabia, and Spain. The launch in Japan, as well as Singapore, is scheduled for the end of the year.

The headset is available in three versions, including the $3,299 Magic Leap 2 Base the headset with a one-year warranty. Meanwhile, The Magic Leap 2 Developer Pro includes developer-specific software and sample projects priced at $4,099. The Magic Leap 2 Enterprise version comes with two years of support for enterprise-set software and is set at $4,999.

Each package comes with a Magic Leap 2 headset, the computer powering it, and an easy-to-use remote controller. The Magic Leap 2 is in the same basic form as its predecessor headset, which was priced at $2,295. However, it’s been slimmed down, reducing its weight from between 316 to 260 grams. It has a larger 70-degree field of vision and while it is smaller than its predecessor, the difference isn’t significant. The majority of Magic Leap 2 specs were listed in January and Magic Leap has been hyping the device for over 3 years now. It’s only recently that they uploaded the complete hardware specifications on their website.

Here’s the complete Magic Leap 2 official specification as listed on their website:

  • Memory/Storage: 256GB
  • Weight: 260g
  • Camera: 12.6M pixel autofocus RGB camera, 4k at 30fps or 1920 x 1080 at 60fps video
  • The volume of View: 37cm to infinity
  • CPU: AMD 7nm Quad-core Zen2 X86 core (8 threads), 14 core CVIP engine, up to 3.92 GHz max with 512kB L2 per core, 4MB total L3 cache
  • GPU: AMD GFX10.2: 1SE 1SA 4 WGP (8 CUs) 2RB+, 1MB L2 Cache 964 MHz / Max 1.8 GHz
  • Display: 1440 x 1760px resolution, 20 to 2000 nits brightness
  • Spatial Audio: Built-in Stereo Speakers
  • Sensors: 3 Wider FoV World Cameras, Depth Camera, RGB Camera, Ambient Light Sensor, 4x Eye Tracking Cameras
  • Inertial Sensors: 4x IMU, 3-axis Accelerometer and Gyroscope, 2x 3-axis Magnetometer, 2x Altimeter
  • Battery: 3.5hrs continuous use, 7hrs sleep mode

Security • WPA3AMD Platform Security Processor, TMR, Security fencing between x86 and CVIP.

Peggy Johnson, Magic Leap CEO, stated earlier in the year that the company is primarily targeting three areas for the new AR headset: “health care, defense and public sector, and manufacturing and industrial settings,” and also possible collaborations with location-based entertainment and arts. There aren’t a lot of high-powered AR headsets available currently, aside from Microsoft’s HoloLens 2 and Magic Leap 2 might end up being used to explore areas in which the future, cheaper wearables for consumers are aiming to develop in the future.

Contrary to VR headsets that are self-contained similar to the Meta Quest 2, the smaller Magic Leap 2 is connected via a wire to a wearable device. It comes with a wireless handheld controller that allows you to navigate AR content. With over 12 years of research and development behind the hardware, many are anticipating amazing outcomes from Magic Leap 2, but with firms like Apple still yet to announce their own AR hardware, Magic Leap’s timing leaves it open to what is sure to be a very competitive near-future.

How Magic Leap 2 AR Headset is Another Leap Into a Virtual Reality Future

The two initial webs–Web 1.0 and 2.0–were rather static when compared to the future. Today, we’re at the brink of Web 3.0 and the metaverse, a web of interconnected places where transactions are recorded on the blockchain and powered by AI.

In the coming years, Web3.0 techniques like digital twins, smart spaces, smart spaces, and augmented reality, as well as advanced virtual assistants will revolutionize the way people communicate with one another. It is predicted that by 2026, 30% of all organizations in the world will be able to offer products and services to be used in the metaverse.

The metaverse is a virtual artificial intelligence (AI) platform running on a 3D user interface that offers an immersive experience for users. It’s enhanced with artificially-powered, conversational avatars that facilitate natural conversations in a variety of modalities. When viewed in this way it is an obvious evolution of conversational AI today such as Alexa, integrating with the 3D world of video games as well as other technology that are convergent, like VR as well as blockchain. It has become clear that conversational AI will play a major role in expanding and supporting Web3.0 as well as the Metaverse.

Big Tech experts predict the metaverse will become the successor to mobile.

Looking at the way messages on mobile devices have emerged as the most popular method for customer service, it’s easier to tell that conversational AI will continue to grow in significance, even in the realm of improving customer experiences for employees.

This is where conversational AI-based will play an important role in the metaverse:

Improved virtual collaboration in the workplace: In an era of merged workplaces, Metaverses will help bridge the gap between remote and in-person work. Personal assistants powered by AI can aid every employee working in the metaverse, taking care of all aspects of scheduling meetings, taking notes, to managing routine employee engagements. In addition to handling some of the most mundane and repetitive tasks, AI can also help workers to focus on the creative aspects of their work. 

While the entire components that make up the metaverse are still unclear, what is certain is that new technologies are merging to create an increasingly integrated world Web3 that is enabled by conversational AI. According to Gartner, although the metaverse will not be fully developed until 2030, product managers must begin considering opportunities today. Businesses should now begin to implement the latest AI agents who can start their journey into the next stage of connectivity, which will alter our interactions with each other, providing a completely unique experience for users.

Next-gen classrooms: Think teleportation. We could “teleport” from a class in one country to another class held in another country–within a given interface. While metaverse experiences won’t entirely replace digital interactions with websites, apps, and other platforms, they could allow for different business models that can be optimized for these new use cases which will greatly increase the learning experience through real-time interactions between virtual avatars.

The industrial metaverse is for manufacturing: The industrial metaverse offers a myriad of opportunities to manufacturers. It can be anything from faster and safer training for workers, making use of simulations to enhance the quality of products before deployment, and making use of AR/VR to repair equipment. Avatars powered by AI that can converse will be essential in this regard, guiding employees through advanced human-like interactions.

Immersive retail experiences and commerce: Retail could expand its reach to provide an immersive shopping experience that makes it possible for more complex products with companies like Gucci and Nike already joining the trend of digital-based clothing and accessories. Intelligent AI agents will function similarly to personal shopping stylists who enable smart upselling and cross-selling as well as managing virtual properties inventory and allowing self-service probes.

Virtual experiences that make you feel like you are there: The metaverse could provide a more immersive and collaborative experience in virtual events. Imagine the metaverse hosting a concert in 10 locations around the globe simultaneously. Just like how The Travis Scott concert was held in Fortnite with his skyscraper-sized character engaging with more than 12 million viewers live. Conversational AI is expected to help further enhance such experience through digital avatars that can facilitate captivating audience engagement on a large scale, regardless of location, time, or even language.

How AR Keeps Growing Across Industries

AR has been massively adopted across industries over the past two years. In IBM’s retail index for 2020, the pandemic itself has increased the pace of digital shopping by five years. Global spending on AR/VR-related headsets, software, and services was up 50% from 2019 to 2020.

In a post-pandemic environment, businesses have the chance to create an immersive digital experience in real-time for their clients. One firm, Niantic, is taking things a step beyond: becoming the leader in the field of augmented reality.

The name, Niantic, has become synonymous with well-known real-world, virtual reality games designed to take people outside. The company has released games like Ingress and the global smash of 2016, Pokemon GO, and Pikmin Bloom. However, it is also probing the possibilities of AR across various industries and how it could enhance the experience of the geospatial map.

Niantic’s exclusive AR technology platform for development, Lightship, has been the engine behind many of the company’s biggest projects, including new games, such as Peridot, which was recently revealed. Peridot. In the latter half of 2021, Niantic made the platform available to developers, allowing them to start using Lightship’s AR development toolkit to develop brand experiences.

Since its inception, Lightship has worked on numerous immersive apps including The Coachella Valley Music and Art Festival’s Coachellaverse which immerses users in the real and digital festival. It interacts with the various points of interest to unlock unique experiences, like an enormous blue butterfly landing in a rainbow-colored tower at the festival site. The other exciting projects comprise Historic Royal Palaces’ Tower of London Superbloom and an AR-based mobile floral landscape launched at the time of the Queen’s Platinum Jubilee, and PGA of America’s shared-AR game with a safari theme named Jr. League Safari Par-Tee which turns any area into a virtual putting green.

Perhaps the most exciting advancement in the near direction of AR is the recent acquisition by Niantic of the world’s most popular web-based augmented-reality technology 8th Wall. The platform was initially launched in the last quarter of 2018 8th Wall has been the power behind more than 10,000 web-based apps and thousands of commercial applications for the top brands.

Web AR is a type of lighter-touch of AR development that permits marketers to easily interact with their customers on a variety of connected and mobile devices. Instead of having users download apps, this technology can be used through a click on a link or scanning images and QR code scanning.

Web AR also has a greater reach. It is not only possible to have the estimated five billion iOS and Android smartphones use the 8th Wall’s Web AR content, but users can also use the content on any tablet or personal computer using an internet browser.

Meanwhile, World Effects, which bind digital objects to the physical world, are popular in games like Pokemon GO, bringing Pokemon to life around you. In the past, Barbie’s Dreamhouse built a fully-sized interactive Barbie mansion that users can build anywhere and have animated characters, custom-made lighting and sound effects, and interactive games.

Image targeting is now a well-known Web AR feature for brands. It allows developers to incorporate AR elements into existing images, like logos, signs, and packaging. In a marketing campaign, Pizza Hut brought the classic arcade game PAC-MAN into people’s homes by embedding an AR game onto pizza boxes that customers could play while enjoying their pizza.

Web can create amazing outcomes for developers, marketers, and even brands. But for Niantic as well as 8th Wall, it all boils down to empowering developers. This past May, Niantic launched its inaugural event specifically designed for developers. It was called Lightship Summit, featuring speakers like Niantic President John Hanke, Niantic product executives, and developer partners, as well as the 8th Wall theme. 8th Wall team, including Emrich.

“We’re on a mission to make a metaverse for everyone,” Emrich declared, wrapping up his Day Two keynote.

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GOOGLE HAS AGREED TO COMPENSATE SMALL US APPLICATION DEVELOPERS $90 MILLION IN A SETTLEMENT.

THIS COMPANY COMMITTED TO MAKING SIGNIFICANT CHANGES IN THE PLAY STORE AFTER THE TRIAL.

Although Google permits other app stores to run on its Google-powered version of Android, It’s obvious that the Play Store is the place to go for developers who want to reach a significant number of users. Developers have long complained that Google has been squandering its authority over this huge market, and a suit for class-action was filed by 2021. A settlement has been agreed to that includes Google creating the $90 million Fund to help less-established developers within the US and bringing significant modifications to Play Store. Play Store.

A class-action suit was initiated in 2021 by over 48,000 plaintiffs, represented by Hagens Berman, a law firm that has already had a few victories over Big Tech companies. Hagens Berman reports that its plaintiffs are guaranteed to receive settlements up to a few hundred thousand dollars and up to $200,000 for a more powerful developer ( spotted by Mishaal Rahman). The funds will be repaid via Google’s $90 million Fund, and a majority of developers within the US are qualified. Google claims it will pay the funds to those who “earned two million dollars or less in annual revenue through Google Play during each year from 2016-2021,” which would appear to be around 90% of developers on the platform.

“A vast majority of US developers who earned revenue through Google Play will be eligible to receive money from this fund if they choose. If the Court approves the settlement, developers that qualify will be notified and allowed to receive a distribution from the fund,” the search giant noted in a blog post.

Alongside the financial aspect, Google has agreed to several major modifications to the Play Store to accommodate smaller developers better:

  • The company has agreed to continue offering developers their first $1 million annual revenues through the Play Store a discounted commission percentage up to a minimum of May 25, 2025. This is a 50% reduction on the usual 30% fee that the company initially launched in 2021.
  • Google will also create the “Indie Apps Corner” to “showcase independent and small startup developers building unique high-quality apps” directly in the app section in the US Play Store.
  • A new distribution agreement between developers will clarify that developers may utilize contact information collected through the Play Store to inform customers about additional offers, such as “subscription offers or lower-cost offerings on a rival app store or the developer’s website.”
  • Furthermore, the company has also pledged to keep the modifications made in Android 12, which make it easier to access alternative Android apps for a minimum of three years.
  • Google will also release an annual transparency report which will provide details on how developers function in accordance with this settlement deal. It will also include “statistics such as apps removed from Google Play, account terminations, and other data regarding how users interact with Google Play.”

It’s true; Google maintains that it isn’t guilty of any offense in Court but states that this deal “will avoid protracted and unnecessary litigation with developers, whom we see as vital partners in the Android ecosystem.”

Hagens Berman previously successfully represented several developers in a legal case in the Apple App Store. The firm obtained an agreement worth $100 million for iOS developers who had similarly-themed claims to Apple. With its history, we may see similar cases before the courts.

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What Do Digital Marketing Companies Do?

If you own or work at a business, there’s an important question you should ask yourself before you bring on any marketing agency to assist you in your advertising and promotions efforts: what do digital marketing companies do? 

From the name, these are companies that help businesses develop and launch their digital marketing campaigns. But what does that mean, exactly? What services does it include? And how does it benefit your business? 

In this guide, we’ll cover what digital marketing companies do and how they can help your business succeed online in the competitive 21st century marketplace. But first, let’s take a quick look at what digital marketing means in three sentences.

What is Digital Marketing?

Digital marketing is the process of using online channels to promote and sell products or services. This can include anything from SEO and content marketing to social media and email marketing. 

Basically, anything that gets your brand in front of potential customers can be considered digital marketing. Before we look at what digital marketing companies do, what types of digital marketing agencies are out there?

Different Types of Digital Marketing Companies

If you are unfamiliar with the market, picking a digital marketing agency can be difficult. While some companies offer a wide range of services, others are industry or service specialists. 

Consider your budget, digital marketing objectives, and how hands-on you want to be with your marketing to determine which option is ideal for your company. Here are the different types of digital marketing companies:

  1. SEO Agency

SEO (search engine optimization) specialists at digital marketing businesses enable their client’s websites to rank highly on search results. 

They’ll have experts carry out keyword research, website reviews, backlink analyses, blog and website content, metadata evaluation, video description optimization, and link building.

Google Search Console, Google Analytics, SEO Moz, and SEM Rush are just a few examples of the data analytics and website development technologies that an SEO agency will use. 

SEO companies are frequently among the first to implement best practices for search engine optimization, such as adhering to Google’s constantly evolving search algorithm.

  1. Full-Service Digital Marketing Company

A full-service marketing company typically offers a wide range of digital marketing services and is broader than most other types of companies. 

Because they have experience working on specialized projects that firms need to be done, including lead nurturing campaigns or website redesigns, firms frequently engage with a full-service digital marketing company. 

Additionally, for less money than it would cost to staff up new marketing divisions, these organizations can give them more strength.

  1. Digital AD (PPC) Company

The second technique to drive visitors to a brand website is through paid search, which is also known as paid advertising. Paid traffic, in contrast to free organic traffic, comprises placing bids on ad placement and keywords in search results. 

Search result pages (SERPs), w Websites, and social media platforms all have the ability to display digital adverts.

Digital ad companies are skilled in creating eye-catching, keyword-rich advertisements that adhere to the policies of the platforms on which they are displayed. 

Popular services include setting up and managing Google Ads Manager accounts, as well as creating and deploying ads on Instagram, Facebook, Twitter, and YouTube.

  1. Inbound Marketing Company

Unlike conventional outbound efforts, an inbound marketing organization offers inbound marketing approaches and strategies. Inbound agencies work to establish a company’s web presence so that customers may find them, get to know them over time, and ultimately make a purchase. 

Although they often take a longer time frame (six to 12 months or more) before generating leads and sales, inbound techniques can produce significant results over time.

  1. PPC Agency/Online AD Agency

Another strategy for driving visitors to a website is paid search, which is also known as paid advertising. Paid traffic, in contrast to free organic traffic, comprises placing bids on ad placement in search results and keywords. 

Search result pages (SERPs), websites, and social media platforms all have the ability to display digital adverts. This can generate leads for you rapidly, but in order to reach your target market, your strategy must be correctly configured.

Online advertising businesses that specialize in digital marketing know how to create attention-grabbing, optimized ads that follow best practices. As part of a larger web strategy, you can decide whether to work with one online advertising firm exclusively or in tandem with other companies. 

Although PPC can succeed on its own, it functions best when combined with a less costly long-term campaign that can benefit from the bought traffic you produce.

  1. Social Media Agency

When businesses require assistance with creating and sustaining a social media presence, they turn to social media firms. Social media production and management companies can also set up adverts on popular social media sites like Instagram and Facebook. 

Additionally, they will provide services for reacting to and responding to client engagements on social media sites. They might also provide influencer outreach for affiliate marketing or cross-promotion.

  1. Digital Marketing Consultant

A digital marketing consultant is a specialist who might or might not work for a digital marketing firm. Digital marketing consultants can assist organizations in developing a digital marketing strategy because they have a vast knowledge of the field. 

They may point out where your current plan falls short, where it needs work, and how to maximize your gains. They may also be able to direct you to more support through their network with other marketing experts or companies. 

  1. Web Design Agency

A web design firm is made up of talented designers who create unique, optimized web pages or websites for companies. Whether it’s a minor project, a revamp of an existing website, or a completely new website, web designers will be in charge of the pages’ appearance, feel, and functionality. 

User interface and user experience (UX/UI) research and design, picture generation and storage, web development, and web hosting are typical services provided by website agencies.

What Do Digital Marketing Companies Do?

What does a digital marketing company actually do? There are many different paths that can lead to the three main objectives outlined above. Although you may not need all of these services from a digital marketing company, they include:

  • Website Optimization
  • Content Curation
  • Content Optimization
  • Website Design
  • Search Engine Marketing
  • Social Media Marketing
  • App Development
  • Mobile Marketing and Integration
  • Cross-Platform Marketing
  • Placement of Online Ads
  • Online Branding
  • Email Marketing

Let’s take a more detailed look at what digital marketing companies do.

Digital Marketing Companies Direct Organic Traffic to Your Website

Any digital marketing campaign’s main objective is to drive as much natural traffic as possible to the target website. Digital marketing companies employ marketing specialists who are well-versed in inbound marketing, search engine search algorithms, and customer journeys. 

Working with a digital marketing company will enhance your website’s organic traffic or visitors who arrive there after searching online. With less expense, your website will generate more leads. These leads will also be of higher quality, increasing the likelihood that they will actually make a purchase.

Digital Marketing Companies Expand Your Business Reach 

A majority of your customers are now online. You are aware of this, and so are all other digital marketing agencies. Digital marketing companies understand how to increase the reach of your brand online because they focus on online brand promotion and customer connection building. 

A digital marketing company will help your website become more visible thanks to the agency’s efforts in buyer persona creation and keyword research. Your brand will have more online visibility on different social media platforms if you hire a digital marketing company to handle your social media marketing.

Digital Marketing Companies Generate Promising Leads

The experts at digital marketing firms will be familiar with your company, your marketing objectives, your sales funnel, and your ideal targeted markets. They will also be familiar with a variety of inbound marketing strategies, including social media marketing, content marketing, search engine optimization, and web design.

Depending on where leads are in your sales funnel, some inbound marketing strategies are more successful than others. 

Working with a digital marketing company will enable you to convey the appropriate message to each lead in your sales funnel at the appropriate time and through the appropriate online media. 

By directing leads from the beginning of your sales funnel to the end, a digital marketing firm may assist you in generating leads that are prepared for sales.

Digital Marketing Companies Improve Your Campaign from Bottom to Top

Your internal marketing team should work in line with the digital marketing company you hire. Your digital marketing company partner will make up for what your internal marketing team lacks in terms of technical knowledge and time for digital marketing.

Additionally, a digital marketing agency will identify any flaws in your current digital marketing strategies. Your odds of lacking the knowledge your particular digital marketing campaign requires if your marketing staff is small are high. 

For instance, you need to do social media marketing, email marketing, public relations, and web design. You might not be an expert in all of these fields.

Benefits of Hiring a Digital Marketing Company

Why hire a digital marketing company, especially if you already have an in-house marketing team?

Here are some advantages to think about if you’re debating whether hiring a digital marketing company is the best move for you:

  1. Save both money and time

You can ultimately save time and money by working with digital marketing companies. Numerous firms let you combine different services into a single package and frequently give savings for doing so. 

Working with a single team to manage numerous campaigns and platforms can also save time compared to corresponding with various agencies and teams. Additionally, digital marketing companies can help you with a few duties so you can concentrate more on your top priorities.

  1. Simplify campaign management

Hiring a digital marketing company will provide you access to professionals in the field who can assist you in managing your campaigns successfully and creating plans that will boost your revenue. 

Additionally, an agency may assist you in managing each campaign and platform if you have several of them. Digital marketing companies enable you to optimize your campaign administration in one location with team members who specialize in different marketing responsibilities. 

  1. Identify techniques for generating revenue

Finding out which marketing tactics are generating the most leads and sales for your company can occasionally be challenging. 

Modern marketing software and tools are used by digital marketing organizations to track sales and leads so you can concentrate your efforts on the most successful techniques. Access to their own marketing solutions is also provided by several digital marketing companies. 

Can You Handle Some of Your Digital Marketing Internally?

You can definitely handle some aspects of your digital marketing internally; you just need to figure out which aspects of your strategy your staff members are qualified to carry out. You might not be a big enough company as a small business owner to have a full-time digital marketing position or a full-time marketing position. 

You are probably more concerned with hiring someone with experience that is more directly relevant to your industry. Even while they may spend most of their time working on other tasks, you might have an employee whose part-time responsibility is to carry out some of your digital marketing. 

Some examples of jobs you might be able to maintain in-house are listed below.

• You should control your social media posts, but let an outside business handle your sponsored social media marketing, to make sure that all communication is written in a way that best fits your brand.

• You can hire an independent agency to design your business website, but maintain internal control over pages, content, and blog entries.

• Engage a third party to produce expert marketing videos, which you then post to your social media accounts, website, and online profiles.

• You write your blog posts, press releases, and web articles, but you hire a third party to deliver them.

• Your in-house marketing team develops your marketing materials and themes, but you depend on a third party to oversee and carry out your cross-platform and online marketing campaigns.

• Hire a third party to provide the content for your internet or email marketing campaigns, but control how it’s distributed.

• Hire a third party to conduct your market and competition research, such as each quarter’s most pertinent search terms, the social media channels used by your target market, and finding niches within your intended market.

It is up to you what you decide to carry out internally. Just ensure that your plan is measurable, has a defined deadline, and has a system for holding people accountable. 

Some business owners delegate all of their digital marketing to an outside firm so they may focus all of their time and effort on cultivating customer relationships. 

If you want to take that path, stay in frequent contact with the digital marketing company you hired to make sure you are fully aware of their area of concentration and your ROI.

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Thousands of Americans are Becoming First-Time Gun Owners: 9 Reasons Why

Intro

However, you feel about the current state of affairs in the United States, I think we can all agree we find ourselves in strange times. 

For a variety of reasons, thousands of Americans are now becoming first time gun owners. Since 2020, new gun ownership has been steadily increasing.

A lot of different opinions are out there on why this is happening, or if it should happen. The fact of the matter is more Americans are becoming involved in their second amendment rights now more than ever.

The year 2020 set a record for over 39 million firearms being sold, and in 2021 that number dropped by about a million. So far, it seems for 2022 the number of new firearm sales will be about the same as 2021. Regardless, an astounding number of these gun sales were the result of first-time gun owners.

To gain some insight into the reasonings for this increase in fist-time gun ownership outside of the opinions of biased left-wing media.

The Effects of the Pandemic

There’s no doubt the pandemic gave rise to new gun ownership. With the prospect of civil unrest and an unruly society, many Americans didn’t know what to do. Many figured now would be as good a time as any to be prepared to defend themselves.

So many Americans became new gun owners that in fact many gun stores ran out of inventory. There was also an ammunition shortage, and firearms manufactures were having a hard time keeping up with demand.

A massive event such as the COVID-19 pandemic caused a chain reaction of social and political events, so it just goes to show how much an event like that can influence people. Suddenly, many Americans who were vehemently anti-gun are now gun owners for the first time.

Gun Control Changes

We’ve seen a wide array of gun control changes and reform in the last few years. Not only are some of our gun rights being challenged, but at the same time some states are extending less restrictive gun laws.

With the looming threat of an assault weapon ban, restrictions on pistol braces for AR-15s and many others, Americans are rushing to buy guns before they become restricted. 

This is a common trend when gun rights are threatened, for both long time and new gun owners. Americans don’t like the idea of their rights being restricted, so they try to get ahead of it. 

At the other end of the spectrum, many states, such as Ohio, have introduced constitutional carry rights for the first time. This allows all individuals legally allowed to possess a firearm to carry concealed within the state. Many other states have done this in recent years, with possibly more to follow soon. 

With more universal carry rights, more Americans are starting to seriously consider the idea of owning a firearm for concealed carry without as many hoops to jump through.

The Desire to Not Rely Entirely on Law Enforcement 

After the shortcomings of how law enforcement handled the tragic Uvalde shooting, Americans can see that law enforcement isn’t always the fastest or even most reliable response to violence. 

This is not to say that law enforcement is useless, because that’s far from the case. Law enforcement remains a vital and irreplaceable part of our modern society, but nothing is perfect.

Through the example of the Uvalde incident and others, Americans have realized that law enforcement can only get to the scene so fast. Mass shootings can happen in an instant, so perhaps the best defense is armed citizens.

Just look at the mall shooting incident in Greenwood, Indiana. Elisjsha Dicken was able to dispatch the shooter within possibly seconds. Imagine the statistics from that day if he were not there, and the mall goers had to rely on law enforcement alone.

It’s becoming more and more clear to the American people that to protect yourself and your loved ones, you may have to take matters into your own hands. People are realizing this fact, which is a major factor in the rise of first-time gun owners.

Continued Distrust in the Government

Since 2022 and the COVID-19 Pandemic, Americans have steadily seen infringements on their personal freedoms from congress.

In combination with lockdowns, mandates, and not to mention the continued infringements on the second amendment, it doesn’t give people a good feeling about the future. 

Many Americans have chosen to become firearm owners for fear of the right being taken from them altogether. In addition, Americans who have been silent can no longer stand to do so and have decided to participate more in their constitutional rights. 

It’s hard to predict what’s to come, but the second amendment was intended by the founders to keep the government in check so it won’t overreach its power. America’s response to the steady erosion of their personal freedoms is to further strengthen their resolve for the meaning of the second amendment.

The Effects of Mainstream Media

It’s no secret that mainstream news outlets like CNN and MSNBC are biased to the left side of the political spectrum. Despite this fact, they still dominate most of the media that Americans consume whether they seek it out or not.

The mainstream media reports on guns in a way to suggest gun ownership should be further restricted. As we continue to see in the wake of mass shootings, this only adds fuel to the fire. Gun sales always skyrocket after news outlets report on mass gun violence.

The mainstream media reports on gun violence, but how they do it seems result with the opposite effect they intended. Instead of shying away from guns, many Americans see these news stories and realize they need to arm themselves, so they won’t become the next victim.

More Training Opportunities

Firearms training is a rapidly growing industry. Not only do Americans want to own guns, but they’re more interested in learning how to properly use them.

With training classes being offered by shooting ranges, private facilities, and training organizations, there are more options to receive training than ever. As a result of this access, word of mouth has spread from those who take classes.

Even if individuals don’t own a firearm before taking a shooting course, they almost always purchase their own soon after. With the new skills and knowledge they learned, even if they only intended to get their feet wet with guns, it morphs into believing in the sanctity of the second amendment.

Supply Chain Uncertainty

Supply chain concerns have ben looming over the U.S. since the onset of the Pandemic, and we don’t seem to be out of the woods just yet.

Continually espoused by the mainstream media is the ever-present threat of the supply chain breaking down so bad that even food becomes scarce. This thought does not sit well with many people, so many of the same motivations from the pandemic inform their decision to become a gun owner.

There is also the threat of supply chain issues making it difficult to obtain a firearm and ammunition in the first place. Instead of putting off until its too late, an increasing number of Americans are taking the steps to be prepared an owning a gun.

Shooting Sports

Another aspect of a growing population of gun owners are shooting sports. Not only are firearms a tool for personal protection, but they are also beloved for their recreational opportunities.

Sports like skeet and trap shooting, long range rifle shooting, three gun, competitive pistol shooting, and many others have been popular sports for many years, but interest in these sports continues to grow.

The popularity of shooting sports sparks an interest for new gun owners, and new gun owners simultaneously become interested in shooting sports, so they feed off each other.

Despite what you see on mainstream media outlets, firearms ownership is not always doom and gloom or life and death. Generations of Americans have enjoyed shooting sports, and more people than ever are joining in on the fun.

Firearms Social Media Growth

A rapidly increasing amount of YouTube channels, Instagram accounts, and other forms of social media have gained traction through the firearms niche in recent years.

This gun related media continues to go viral all over the internet and is enjoyed by millions of users across multiple platforms. Despite some of efforts to limit gun content from left-leaning social media companies, its clear people can’t get enough.

Not only is gun content entertaining for many people, but many of these content creators also have a special focus on firearms education. Many people who have never had much exposure to firearms are being educated on the purpose and function of firearms.

Gun related social media has undoubtedly been a key factor in the amount of new gun owners. Because social media lends itself to interaction, many users are sharing to their pages and with their friends, which only adds to the amount of exposure gun content receives.

Conclusion

The sheer number of firearms in America can’t be denied. While the mainstream media vilifies second amendment gun rights, many social factors have created an environment where owning a firearm starts to make more sense each day. 

Gun ownership is on the rise in the United States, there’s no doubt about it. Despite the wild and ill-intentioned reasons the left wind media claims for this trend, it seems Americans are simply becoming aware of reality and exercising their constitutional right.

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Facebook to Execute Testing The NFT Integration

Meta has released digital collectibles support on Facebook with a restricted group of creators, after the launch of Non-Fungible Tokens (NFTs) support on Instagram in May. A select set of American creators have been permitted by Meta to post-digital collectibles on Facebook in a phased rollout. The artwork will be marked as “digital collectibles,” much like Instagram, and these producers will be able to show NFTs on their profiles under a new tab. The official debut occurs one week after Mark Zuckerberg, the CEO of Facebook, announced that NFT support would soon be tested on Facebook.

Mark Zuckerberg stated during the announcement that the firm is expanding some of its current monetization capabilities to additional creators as well as introducing new ways for creators to monetize their work on Facebook and Instagram. In order to give creators more money directly, Zuckerberg added, Meta will continue to make its planned independent news items, fan memberships, badges, and paid online events available to them for free until 2024. Zuckerberg revealed that Meta is experimenting with a specific Instagram location where content creators can be found and compensated for their work. 

Brands can publish fresh collaboration opportunities on the creator marketplace, according to Meta. Once a company has identified a creator with whom they want to work, they may submit them a project with all the pertinent information, such as details regarding payment and deliverables.

Regarding the company’s current monetization options, Zuckerberg disclosed that Meta is allowing more creators on Facebook to participate in the Facebook Reels Play Bonus program and also enabling cross-posting of Instagram Reels to Facebook for the purpose of monetization. Zuckerberg also disclosed that Facebook Stars, the digital tokens that permit supporters to show their love for their preferred creators, are expanding to include all qualified creators. Creators who have amassed at least 1,000 followers within the last 60 days are now qualified to join.

Finally, Zuckerberg mentioned that the business would soon also be bringing this test to Facebook, beginning with a small number of creators residing in the United States. Creators will be able to cross-post on Facebook and Instagram thanks to the Facebook test. Nevertheless, according to sources, the sharing function between the two platforms has not yet been released but will do so shortly.

A product manager at Meta named Navdeep Singh posted pictures of the digital collectibles support. In accordance with the screenshots, you can put NFTs on your timeline, and clicking on them will display information about that digital collectible, including information about the collection and its creator. NFTs created on Polygon and Ethereum were supported by Instagram at launch, and support for Solana and Flow is forthcoming. Although Meta did not specify, it is likely that Facebook supports the same blockchains. 

Additionally, Zuckerberg stated that Meta would develop 3D or augmented reality NFTs that could be added to Instagram Stories using Spark AR, the company’s software-based AR technology.  More producers from around the world are now able to display their NFTs on Instagram thanks to Meta’s expansion of its NFT test there. Only a few American creators had access to the help prior to the expansion.

There won’t be any charges for sharing or posting a digital collectible, according to Meta. The business has also stated that it will not, for the time being, allow users to convert digital collection posts into advertisements.

Finally, Meta claims that it is aware that NFTs highlight crucial environmental issues and that, as part of its commitment to sustainability, it is assisting in reducing the emissions effect that could be linked with digital collectibles by investing in renewable energy.

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GOOGLE MAPS NOW SHOWS LIVE TRAFFIC UPDATES

On June 15, 2022, Google announced that it will release a new live traffic widget in the “coming weeks”. This was confirmed by Google in a blog post. Google Maps is adding a new widget that shows nearby traffic when tapped. This development is coming as an improvement to the present Google maps app which only provides us with information about areas in our locations and how to get there. The Google maps app has been of great use to people in locating destinations and finding their way when they are lost. However, if this new development turns out to be what it is touted as, the impacts will be very widespread. 

How Does The Widget Appear?

The preview provided of the widget shows a rounded square that represents the map of your surroundings. Your present location will be indicated by a blue dot at the center.  

Lines with different colors will signify the speed of traffic in the area. Green lines will represent traffic moving at normal speed. Orange lines will indicate that there is slowing traffic ahead and you may need to slow down and be on the lookout. Red lines will indicate that traffic has come to a complete halt. 

A floating action button in the bottom right corner will allow you to zoom in and out. This will help you to focus on the area of concern and make out all the necessary details.

Once this widget is launched, Google’s first-party widgets on Android will be 35 in number. 

Presently, Google has only provided us with a preview of the widget. It is most likely 2×2 in size and at the moment, it is uncertain whether the widget is resizable or not. However, in the “coming weeks”,  this will be clarified. 

Uses Of This Widget.

This widget will bring more versatility to the Google maps app and provide solutions to many challenges faced by people. Navigating traffic has become a very complicated task to accomplish in recent times with the increase in automobiles on the road and the disregard of some road users for simple traffic rules. Traffic congestion has caused so much pain to people, made people lose their jobs, led to the death of emergency patients, and caused accidents. However, the introduction of this widget can help reduce this in a lot of ways. Checking the widget will alert you to zones with high traffic and may prompt you to choose another route, allowing you to arrive at your destination in a timely fashion. 

It may also be used by emergency services to choose the route of “least resistance” when faced with emergencies. This could lead to lots of lives and properties being saved. 

This new widget may turn out to be a jewel. Just that technological advancement we need in this crucial time. However, only time will tell if the widget turns out to be all it promises to be.

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