When Search Engine Optimization (SEO) is mentioned, what comes to mind? Your mind might likely bring up pictures of blog articles and website headlines. What about voice search? While creating a website most people undermine the importance of voice Search during this process. This isn’t a smart financial move considering the daily statistics of people using voice search in our present age and time.
As we devote more time to our smartphones, voice search is becoming more prominent. According to Perficient, 55% of people questioned use voice search on their mobile devices, and 39% use a voice command at least once each month.
These people are looking for eateries, shops, and other services close by. Asking Siri has increasingly become more efficient for many of us than manually doing a Google search. People who are unable to type because of a physical limitation may find it very easy to navigate.
In this blog post, You’ll discover everything there is to know about voice search SEO, including how to use it to generate more leads for your website.
What is Voice Search?
Modern technology called voice search allows users to conduct searches on the internet or through an application using audio signals. Voice search is typically interactive since it necessitates a lot of user clarification for the search engine to completely understand what the user wants.
Although it hasn’t completely replaced written search yet, it is becoming better every day to take its place.
What is Voice SEO?
Voice SEO generally referred to as Voice search optimization is the act of speaking phrases and keywords rather than typing them. The stronger the optimization, the more the search engines understand what consumers are saying when they ask a question.
Voice assistant used in web searches has increased significantly over time. 20% of Google search terms were spoken rather than typed, according to a 2018 poll. Given that the majority of people access the internet through a mobile device, this number will probably increase.
The first smartphones with this function were the newly created “smartphones,” thanks to the transformation in mobile phones. Ever since the SEO voice search could be used instead of the conventional search box that was provided by several websites and apps.
Statistics of Voice Search
- Voice search is used by 58% of customers to look up local businesses online. (Reference: Search Engine Journal)
- 27% of Google users use voice search on their mobile devices.
- 52% of owners of smart speakers put their gadgets in a common area like a living room. 22% of people kept their speakers in the kitchen, while 25% of people kept their devices in the bedroom.
- On a desktop search, 75% of voice search results appear in the first three spots for a particular query.
- Voice searches accounted for 25% of desktop searches on Windows 10
- Voice searches were used to look things up online in 56% of cases.
- On a desktop search, 75% of voice search results come up for a specific query in the top three spots.
- 60% of individuals say they can’t envision their life without smart devices, and they can’t imagine ever giving them up.
- Vocal searches made up 25% of all desktop searches on Windows 10
- The purpose of 56% of voice searches was to find something online.
How does Voice Search Work?
It is easy to use voice search. This is how voice search functions:
The keyword phrase (“Ok Google,” “Alexa,” etc.) is used by users to activate their voice search gadget. When users pose a request, the voice search tool reads the solution.
In some cases, when you ask Google a question using a device like Google Home, it will respond, “I sent you a link in your Google Assistant” (or a phrase to that effect), and then send you a link to the webpage it used to read the response. But Siri and other gadgets are a little more distinctive.
In many cases, Siri will inform you of the results it located online that match your search query rather than reading the response aloud.
Importance of Voice search
There is no denying the growth of voice search. In actuality, 58% of customers use voice search to get internet details about a nearby business. (Reference: Search Engine Journal) That’s a sizable percentage, which highlights the need of starting your website’s voice search optimization right now.
What can you do, then, to improve the voice search functionality of your website? Here are some pointers:
- Make sure your website is responsive to mobile users. Your website must be responsive and user-friendly on smaller screens as more consumers use voice search on their mobile devices.
- Write blog posts with long-tail keywords. Leveraging long-tail keywords will enable you to target queries that voice search is capable of answering since they are highly focused.
- Ensure that your content is correct and current. The results of voice searches are frequently misleading, which is a major concern. Make sure the information on your website is updated to prevent this.
How to do voice search optimization?
(Tricks for Voice Search Optimization)
Keyword Research: To respond to users’ voice questions, Google largely relies on knowledge graphs and highlighted snippets. Voice search devices attempt to provide instantaneous results with the use of rich snippets and knowledge graphs because the goal of voice search is to obtain quick and immediate results. And to increase your domain rating.
What is the Highlighted Snippet?
To provide a succinct description (about the query) and improve the user’s experience, short replies to the user’s question called “Snippets” are collected by Google from pages that have already been rated on the first page. Rich snippets are displayed above the organic results and can include text, tables, numbers, bullets, charts, graphs, photos, YouTube videos, carousels, and more.
Your website addresses the user’s query if it is optimized for highlighted snippets. The reports indicate that featured snippets have a click-through rate of about 8%. There is hence a possibility of a high CTR.
What is a knowledge graph?
The Google knowledge graph is a sizable library of data that enables Google to quickly and accurately respond to user inquiries. The knowledge graph’s data is gathered from a variety of sources, both publicly accessible and privately licensed.
Google automatically consults the pre-existing knowledge graph to respond to voice searches because it can typically answer most queries; this lowers the organic click-through rate.
7 Techniques for Voice Search Optimization
1. Questions are used in voice search requests. In light of this, utilize long-tail keywords and question keywords.
2. Use Schema Markup to improve the relevance of your content
3. Having an FAQ section would provide an immediate and short description of the answer to their question
4. Create detailed and informative content with your customer persona in mind
5. Ensure that your website loads fast
6. Your website has to be mobile friendly
7. Optimize your website with local SEO techniques to rank for “Near Me” voice queries
The question, Keywords, and long-tail
On a broad scale, you might have noticed that while utilizing voice search devices, consumers frequently ask the full inquiry rather than just using short-tail keywords. For instance, you might say, “Hey Alexa (or Hey Siri, or Ok Google! ), tell me how to optimize my website for search engines with the aid of an SEO service.” If you had to enter the same thing, on the other hand, you might have chosen a short-tail term like “SEO agency,” “website SEO optimization,” etc. The key factor causing the difference is that when people type, they must exert more effort and take more time looking up the entire query.
However, voice searches have made it simpler for consumers to find answers to their lengthy queries without expending a lot of time or effort. 60 percent of individuals said they would never go back to the days of completely typing out their queries because voice search devices are now quite accurate in analyzing the user’s query.
Most voice searchers start their queries with a “Who, What, Why, How, When, etc.” query. It indicates that they require a prompt, succinct description in response to their query. You might use a FAQ section on your sites to address all potential searchers’ questions about their target term.
To entice the voice search, you must respond to each of these queries in a friendly manner. For search engines to understand the content of your website and web page, they must both be technically sound and have schema markup. You must make sure that your page loads quickly and that the navigation and informational structure are simple to find.
Create your customer’s Persona
Relevance, ambiance, and conciseness are essential components of your voice search approach. A Gen Z or Gen Alpha person would not utilize voice search in the same manner that a millennial would. To provide your customer persona with the most pertinent information, build a customer persona and utilize it to delve deeper into the material you provide. A webpage could be made with a headline that addresses the most frequent query.
Then, you may offer a thorough response or definition to the keyword. Following this stage, you might provide more in-depth information on the subject to address all of the searcher’s concerns. Additionally, keep the digital marketing funnel in mind when you create the content.
Make sure the Website Loads Fast: how fast your website loads is important for voice search and SEO. It affects bounce rates directly and must be optimized as soon as possible. You know the searcher requires speedy replies when you consider the motivation for voice search.
On the other hand, no search engine would use your website for answering queries if it loads slowly and takes billions of years to do so. Therefore, if your website is not updated and loads slowly, the entire purpose and optimization procedure fails.
Easy to Navigate Website is essential for your Voice Search Optimization
For your website to flourish in terms of SEO and voice search optimization, the mobile experience is essential. Google revealed in 2019 how your website’s mobile experience has a direct impact on its ranking. With the considerable rise in mobile users in mind, this upgrade was implemented. A mobile-first strategy is frequently advised:
A responsive website is a must. Verify that your website passes the test for mobile friendliness. Google crawlers should also be able to access your website.
Local search optimization via “Near Me” searches
(Voice search optimization with local SEO)
The technique of optimizing your website for local search results is known as local SEO. Any company having offices in a certain area or that wants to show up for searches in that area must do so. You might be shocked to learn that 46% of Google searches are for local questions.
Local SEO is essential for voice search optimization because voice search assistants like Siri, Alexa, etc. will read out the names of the listings chronologically if you do a “Near Me” voice search for any business.
Effect of Voice Search Optimization on the Future
Due to voice search’s status as the next Natural User Interface, mobile phone integration will continue to grow (NUI).
The deadly Covid-19 virus is being fought by medical facilities with the help of AI assistance. Voice assistants can instruct users on SOPs thanks to their programming. Given that the virus appears to be here to stay, this trend will only continue to advance.
Along with voice search, smart screens are becoming more popular. The two taken together are probably going to pave the way for the marketing sector.
Voice search is becoming a more popular way for people to find information online. It’s critical to voice search-optimize your website because this trend will only grow.
There are a few lol things you can do to voice search-optimize your website. Make sure your website is first responsive to mobile devices. Utilize long-tail keywords in your content, second. Third, be certain that your content is of a good caliber and pertinent to your intended audience.
Make sure to go over this blog post severally to get succinct information on how to turn your Voice Search SEO into a gold mine.