What Exactly Is Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising is a model of digital advertising also sometimes referred to as cost-per-click (CPC). Using this method, an advertiser pays a platform or a publisher every time their advertisement is clicked on by an end user – hence the name “pay-per-click”. PPC is widely considered one of the best advertising methods for small-to-large … Continue reading What Exactly Is Pay-Per-Click Advertising?