Pinterest Joins TikTok to Compete in the Video Advertisement Space

Pinterest is venturing into advertising with a new Stories-like format. The new “Idea Ads” will allow advertisers to create their advertisements within Pinterest’s Stories-like format which combines photos and videos alongside text for what they are trying to promote or offer customers. This new advertising venture by Pinterest is something that businesses should be keeping … Continue reading Pinterest Joins TikTok to Compete in the Video Advertisement Space

Facebook Plans to Redisign its Platform to Compete with TikTok

While the name “Facebook” to some may already be nostalgic, to others, it is still the primary way they communicate and connect with loved ones. Facebook, or as of more recent, “Meta,” has been able to withstand some turbulent storms in recent history but their battles are not over. A newer, edgier, and more appealing … Continue reading Facebook Plans to Redisign its Platform to Compete with TikTok

How to Hire A Digital Marketing Agency?

The goal of most digital marketing agencies is to help businesses achieve their unique goals by creating comprehensive strategies that establish the best possible online presence through SEO, paid search, content creation, display ads and social media platforms.   Digital marketing is not as easy as it seems. It’s quite difficult, actually, especially knowing that, in … Continue reading How to Hire A Digital Marketing Agency?

How To Get Media Coverage For Your Business

It’s a content-first world. Which isn’t to say, however, that traditional PR marketing doesn’t work extremely well anymore. Quite the opposite, in fact. It works extremely well for most modern businesses, and should not be overlooked. Being able to effectively utilize media coverage can completely transform the reputation of your business, making it important to … Continue reading How To Get Media Coverage For Your Business