Qualified Leads
Measure inquiries that can actually become customers.
Yelp Ads Management for Local Businesses
Yelp Ads can put your business in front of local customers actively comparing providers—but they don’t make sense for every business.
Marketing 180 helps businesses determine whether Yelp is the right customer-acquisition channel, then manages and optimizes campaigns when the numbers make sense.
Free Yelp Ads Fit Assessment • Takes about 2 minutes
Already Running Yelp Ads? Get a Campaign AuditReach customers ready to hire
83%
of Yelp users hire or buy from a business they find on Yelp.
A Smarter Approach to Yelp Ads
Measure inquiries that can actually become customers.
Understand what acquiring a customer through Yelp actually costs.
Connect advertising spend to actual business outcomes.
Compare Yelp against Google Ads, LSA, SEO and other acquisition channels.
Yelp Ads are pay-per-click advertising placements that increase a business’s visibility while consumers search and compare local providers.
Where Yelp Ads Can Appear
Appear at the top of search results when people look for your services.
Show up when users browse specific service categories (e.g. plumbers, HVAC).
Your ads can appear on other businesses’ pages in your industry.
Ads may also appear in additional high-intent areas across the Yelp platform.
The Big Question
Yelp can be an excellent acquisition channel for businesses operating in categories where consumers actively compare nearby providers and rely heavily on reviews before making a decision. But high Yelp visibility doesn’t automatically mean profitable customer acquisition.
“Which company should I hire?”
Real people. Real intent. Real opportunities.
Take our free Yelp Ads Fit Assessment and see if Yelp is the right customer-acquisition channel for your business.
Free • Takes about 2 minutes • No obligation
Yelp Fit Assessment
Our Yelp Ads Fit Assessment evaluates the factors that determine whether Yelp has a realistic chance of producing profitable customers for your business.
Are customers actually using Yelp to find your service in your market?
Can your average transaction value, margins and lifetime value support Yelp’s acquisition costs?
How do your rating, review count and profile compare with competitors?
How crowded and expensive is your local Yelp category?
How quickly does your business respond, qualify and close new inquiries?
Could Google Ads, LSA, SEO, Meta or another channel produce better economics?
Free • Takes about 2 minutes • No obligation
Preliminary Assessment
78
Out of 100
Your business shows strong potential for profitable customer acquisition through Yelp Ads.
Get a data-driven recommendation based on your business, market and goals.
No guesswork. Just clear answers.
Best Industries
Yelp tends to be strongest in categories where consumers need a local provider, compare multiple businesses and use reputation to make the final decision.
Home Services
Homeowners frequently use Yelp to find and compare local contractors, read reviews and choose a trusted provider for their home.
Top 3
plumbers near me
Other Strong Categories
Repair shops, detailers, tire shops, dealerships and more.
Restaurants, bars, cafes, hotels and local hospitality businesses.
Salons, spas, barbers, med spas, nail salons and more.
Dentists, chiropractors, physical therapy, urgent care and other providers.
Law firms, financial services, real estate, accounting and more.
For Home Service Businesses
Home services are particularly suited to Yelp’s discovery model because consumers often need a nearby provider, don’t already know which company to hire, and rely heavily on reviews while comparing options.
Local. Trusted. Hired.
Found them on Yelp, read the reviews, and they were at my house the next day. Highly recommend!
Verified Yelp Customer
The Home Service Customer Journey
“I have a leak and need a plumber near me.”
They search Yelp for local providers.
They look at several options in their area.
They read reviews, view photos and check credentials.
They reach out directly through Yelp.
They hire the right provider and get the job done.
Our Services
We do more than just turn on ads. Our Yelp ads management service covers everything from strategy and setup to optimization, reporting and conversion tracking—so you can focus on running your business.
Categories, services, descriptions, photos, business information and conversion elements.
Campaign structure based on your business, market, services and economics.
Focus advertising on the areas and customers that matter.
Allocate spend based on opportunity and performance.
Monitor performance and adjust campaigns continuously.
Identify reputation weaknesses that may reduce paid conversion.
Track calls, messages and qualified inquiries—not just clicks.
Understand spend, leads, customers and acquisition economics.
Already Running Yelp Ads?
Before increasing your budget—or canceling Yelp completely—we evaluate where the breakdown is occurring.
Not enough relevant exposure.
Wrong locations, categories or services.
People click but don’t trust the business.
Competitors have stronger reviews.
Inquiries aren’t commercially valuable.
Leads arrive but aren’t answered or closed.
Customers simply aren’t worth enough to justify Yelp CAC.
Most underperforming Yelp campaigns have fixable issues.
An expert review can tell you exactly where to focus.
Performance / Attribution
Cheap clicks don’t make an advertising campaign profitable. Neither do cheap leads. The number that ultimately matters is how much it costs to acquire a profitable customer.
We track the entire customer journey — from ad spend to revenue — so you can see the real impact of Yelp on your business, not just vanity metrics.
From
ad spend
to revenue.
Real numbers. Real growth.
We focus on profitable customers, not just clicks.
Key Metrics We Track
More than clicks. A complete view of performance.
$2.48
What you pay for each click.
$24.10
What you pay for each inquiry.
62%
Percentage of leads that are a good fit.
38%
Percentage of qualified leads that book.
28%
Percentage of appointments that become customers.
$86.00
Total cost to acquire a customer.
$12,460
Total revenue generated from Yelp.
4.8x
Revenue for every dollar spent.
$7,230
The actual profit delivered by Yelp.
We use real performance data to scale what works and eliminate what doesn’t.
Channel Comparison
The question isn’t whether Yelp is “better” than Google. The question is which channel can acquire customers most profitably for your specific business.
| Comparison factor | Yelp Ads | Google Ads | LSA (Local Services Ads) | Local SEO |
|---|---|---|---|---|
| Local buyer intent | Strong | Strong | Very strong | Strong |
| Reviews influence conversion | Very high | Moderate | High | High |
| Immediate traffic | Yes | Yes | Yes | No |
| Pay per click | Yes | Yes | No* | No |
| Long-term organic value | Low | Low | Low | High |
| Best use case | Local comparison | Search demand | Service leads | Long-term visibility |
Cost & Pricing
There’s no universal price for Yelp advertising. Costs can vary significantly depending on your industry, location, competition, targeting, campaign budget and available inventory.
Different markets. Different opportunities.
Yelp ad costs are influenced by demand, competition and category.
Key Factors That Influence Yelp Ads Costs
Some industries are more competitive than others.
Costs are typically higher in larger and high-demand markets.
More advertisers in your category can increase costs.
The services and areas you target impact pricing.
Your daily or monthly budget affects reach and visibility.
Yelp limits the number of ads shown in certain categories and areas.
Paid Directly to Yelp
This is the money you pay to Yelp to run your ads. Costs are set by Yelp and can vary based on your industry, location, competition and campaign settings. You have direct control over your budget.
Our Service Fee
This is what Marketing 180 charges for strategy, campaign setup, ongoing optimization, performance tracking, reporting and consulting. Our fee covers the work required to manage your campaigns and help you achieve a profitable return.
We break down real-world cost ranges, industry benchmarks and strategies to improve your return on investment.
DIY vs Agency
There’s no single right answer. It depends on your budget, goals, internal expertise and how much time you want to invest.
What Really Matters
A great Yelp Ads agency does more than turn ads on and send you screenshots. They act as a strategic partner focused on real business outcomes.
Align Yelp with your overall acquisition goals.
Continuously improve campaign performance.
Track leads, customers and ROI — not just clicks.
Help you make the right marketing decisions across all channels.
Proprietary Data / Future Moat
Marketing 180 analyzes campaign and assessment data to better understand which businesses, markets and customer economics are most likely to succeed with Yelp advertising.
Data coming from our ongoing Yelp Ads Fit research.
We’re currently analyzing real campaign data, business assessments and market performance. Industry benchmarks and insights will be published here as we collect more data.
Our Goal
Our goal is to identify where Yelp creates the best opportunities, what drives profitable customer acquisition, and how it compares to other marketing channels.
Insights We’re Building
More data. More insights. A clearer picture of where Yelp fits.
See how lead costs vary across different business types.
Coming SoonWhich industries are best positioned for Yelp advertising.
Understand the true cost to acquire a customer through Yelp.
How reviews and ratings influence advertising performance.
Side-by-side comparison of customer acquisition metrics.
Coming SoonFAQ
Straight answers to the most common questions about Yelp advertising, costs, results and whether it’s the right channel for your business.
Yelp Ads management involves strategy, campaign setup, targeting, optimization and performance tracking to help you get more customers from Yelp.
Learn more about our Yelp Ads management processYelp Ads can be worth it for the right businesses, markets and customer economics. They are not the right fit for every company.
Learn when Yelp Ads make senseYelp advertising costs vary based on your industry, location, competition, targeting and budget.
See our complete Yelp Ads cost guideYelp Ads display your business at the top of relevant search results and competitor pages within Yelp. You pay for clicks to your profile.
See how it worksYelp generally performs well for local, service-based businesses where customers compare options and read reviews before buying.
See industry insightsYes, they can. Many contractors and home service businesses generate high-quality leads from Yelp, especially in competitive markets.
See home service insightsYelp is a review-driven, local discovery platform. Google Ads captures search demand. Both can work, but they serve different purposes.
See the full comparisonA good agency can often improve targeting, profile conversion and campaign efficiency, which can lower your cost per lead and cost per customer.
See how we optimize campaignsYes. We can audit your current setup, identify what’s not working and optimize it for better performance.
Request a Yelp Ads auditCommon reasons include targeting issues, a weak profile, high competition, poor review reputation or follow-up process problems.
See our troubleshooting guideNot always. Before canceling, it’s important to understand why your campaigns aren’t performing and whether the issues can be fixed.
Get a professional assessmentWe evaluate your industry, market, customer value, review landscape and other marketing channels to determine where Yelp fits in your acquisition strategy.
Get a custom recommendationMore Customers
Stronger Growth
Get a Clear Answer
Tell us a little about your business, market and current advertising. We’ll evaluate whether Yelp looks like a strong customer-acquisition opportunity — and where it belongs relative to your other marketing channels.
Free • About 2 minutes • No obligation
Already advertising on Yelp?
Request a Campaign AuditWe’ll review your current setup and show you where performance can improve.