Get a comprehensive backlink analysis of your website,including referring domains, link quality, authority, anchor text, toxic links, and the backlinks your competitors have that you don't.
We'll email your full report within 24 hours.
We make it easy to get a comprehensive backlink report for your website — no account, no credit card,
and no complicated tools. Just submit your information and we'll handle the rest.
Enter your website and, optionally, up to three competitors you'd like us to analyze.
Our SEO team reviews your backlinks, referring domains, authority, anchor text, link quality and competitive gaps using professional SEO data.
Receive a comprehensive report showing what we found, what matters, and where the strongest opportunities exist.
Backlinks are one of the most important factors in how search engines evaluate your website. They act as votes of confidence from other websites and can significantly impact your visibility in Google and AI-powered search results.
A backlink analysis can reveal far more than just a total number of links. It shows you who is linking to your website, how strong those links are, which content is earning the most attention, and where you may be falling behind competitors.
Looking at your backlink profile regularly helps you understand your current authority, uncover missed opportunities, and identify issues that could be holding your site back. Whether you're trying to improve rankings, grow organic traffic, or outperform competitors, knowing your backlinks is essential.
A stronger, cleaner backlink profile can lead to higher rankings, more organic traffic, and greater visibility across both traditional and AI search.
See which websites are linking to your site, how authoritative they are, and how those links contribute to your overall search engine authority.
Compare your referring domain profile with competitors to see how your link profile stacks up and where you may be at a disadvantage.
Discover websites that link to your competitors but not to you. These represent real opportunities to earn high-quality backlinks.
Identify valuable backlinks that have been lost over time so you can investigate the cause and potentially reclaim them.
Find out which pages on your website naturally attract the most backlinks, so you can create more of the content that resonates with your audience.
Get a list of relevant, high-potential websites and sources worth pursuing for future link building based on real competitor data and industry relevance.
Your free report gives you a complete view of your backlink profile, key metrics, competitor insights,
and actionable opportunities — all reviewed by an SEO specialist and delivered within 24 hours.
See the big picture of your backlink profile, including total backlinks, referring domains, authority metrics and follow/nofollow distribution.
example.com
See every website linking to you, along with their authority, estimated traffic, relevance and total links.
| Referring Domain | Authority | Traffic | Relevance | Links |
|---|---|---|---|---|
| forbes.com | 92 | 12.4M | High | 3 |
| houzz.com | 88 | 8.2M | High | 5 |
| contractornews.com | 76 | 312K | Medium | 12 |
| floridarealtors.org | 71 | 528K | High | 4 |
| yelp.com | 65 | 6.1M | Medium | 8 |
See the most valuable backlinks pointing to your website, including their authority, anchor text and link type.
| Referring Page | Authority | Anchor Text | Link Type |
|---|---|---|---|
| forbes.com/ | 92 | Your Brand | Follow |
| houzz.com/ | 88 | roof replacement | Follow |
| localnews.com/ | 76 | Your Website | Nofollow |
| industrypublication.com | 72 | best roofing company | Follow |
| chamber.org/ | 68 | Your Brand | Nofollow |
Track how your backlink profile has changed over time with new and lost backlinks.
See what words and phrases websites use when linking to you.
Discover which pages on your website attract the most backlinks.
| Page | Referring Domains | Backlinks | |
|---|---|---|---|
| /roof-replacement/ | 247 | 892 | |
| /roof-repair/ | 198 | 631 | |
| /emergency-roofing/ | 136 | 420 | |
| /about-us/ | 98 | 312 | |
| /contact/ | 74 | 201 |
Identify suspicious or low-quality backlinks that may need review.
| Referring Domain | Authority | Toxic Score | Risk Level |
|---|---|---|---|
| spamdirectory123.com | 4 | 92 | High |
| best-seo-links.net | 6 | 87 | High |
| freearticlesonline.org | 8 | 76 | Medium |
| blog-comments.com | 12 | 71 | Medium |
| cheap-backlinks.co | 15 | 68 | Medium |
See which websites link to your competitors but not to you.
Get a list of relevant, high-potential websites worth pursuing based on competitor data, authority, relevance and industry fit.
| Opportunity | Authority | Links to Competitors | Your Site |
|---|---|---|---|
| localbusinessjournal.com | 81 | 3 / 3 | Missing |
| floridacontractors.org | 76 | 2 / 3 | Missing |
| industryassociation.com | 71 | 3 / 3 | Missing |
| constructionnews.com | 68 | 2 / 3 | Missing |
| citychamber.com | 64 | 1 / 3 | Missing |
Not all backlinks are equal. A high-quality backlink comes from a relevant, authoritative website, is placed within valuable content, and provides real traffic and context for your site. These types of links carry more weight with search engines and can have a meaningful impact on your rankings and overall online visibility.
When we analyze your backlinks, we look at multiple factors — not just a single metric — to determine which links are helping your authority and which may be low value or potentially harmful.
We evaluate the full context, including relevance, placement, traffic, and how the link fits within your overall backlink profile.
Links from websites in your industry or related topics carry more weight because they signal relevance to search engines.
Links from established, trustworthy websites with strong authority and a clean reputation are more valuable.
The authority of the specific page linking to you matters too. A link from a high-authority page is typically more valuable than one from a low-authority page.
Links from websites that receive real organic traffic can drive referral visitors and carry more SEO value than low-traffic sites.
Links placed naturally within the main content tend to be more valuable than links in footers, sidebars, or author bios.
The words used to link to your site (anchor text) provide context. Relevant, natural anchor text is best, while overly optimized anchors may look spammy.
Follow links generally pass more SEO value, but nofollow links can still drive traffic, build brand visibility, and contribute to a natural link profile.
Links within the main body content are typically more valuable than those in headers, footers, or navigation menus.
A backlink profile with links from a diverse range of unique domains is stronger than one with many links from the same few sites.
Backlinks are the total number of links pointing to your website, while referring domains are the number of unique websites linking to you.
A website can have 50,000 backlinks but only 300 referring domains because one website may link to it thousands of times across different pages. In this case, there are 50,000 total links, but they come from just 300 unique websites.
Backlinks help search engines understand the popularity, relevance, and authority of your content. A higher number of quality backlinks can improve your rankings and increase your visibility in search results.
Referring domains show how many unique websites are linking to you. A diverse set of referring domains is a strong signal of authority because it indicates broader recognition across the web, rather than links coming from just a few sources.
A healthy backlink profile typically includes a high number of quality backlinks from a growing and diverse set of referring domains.
Follow and nofollow are link attributes that tell search engines how to treat a link. Follow links generally pass more SEO value and can help improve your rankings, while nofollow links include a tag that tells search engines not to pass direct ranking value.
Nofollow links can still be valuable. They can drive referral traffic, increase brand visibility, and contribute to a natural and diverse backlink profile. A healthy website typically has a mix of both follow and nofollow links.
Tell search engines to follow the link and generally pass ranking value. These links tend to have a stronger impact on your search visibility.
Include a nofollow tag that tells search engines not to pass direct ranking value. They can still send referral traffic and help diversify your profile.
Your backlink profile is always changing. New backlinks appear when new websites link to your content, while lost backlinks occur when existing links are removed or become inaccessible.
Tracking these changes helps you identify which content is earning links, monitor the impact of lost links, and take action when valuable backlinks disappear. Significant link losses can happen due to deleted content, site redesigns, 404 errors, or changes on the linking website.
Track how your backlink profile has changed over time.
A backlink analysis isn't just a list of links. It helps you make smarter SEO decisions, uncover opportunities and build a stronger, more authoritative website.
See how your total backlinks, referring domains and authority compare to competitors so you know where you stand and what it will take to win.
Discover high-quality websites that link to your competitors but not to you — real opportunities for your own backlink outreach.
| Referring Domain | Competitor Links | Your Links | |
|---|---|---|---|
| industrypublication.com | 5 | – | Opportunity |
| localnews.com | 3 | – | Opportunity |
| businessjournal.com | 4 | – | Opportunity |
| chamber.org | 2 | – | Opportunity |
See which pages on your site (and your competitors' sites) attract the most backlinks so you can create more of the content that naturally earns links.
Identify important backlinks that have disappeared so you can investigate why they were lost and work to get them back.
| Referring Domain | Page | Lost Date | |
|---|---|---|---|
| localbusinessnews.com | /roofing-tips/ | Mar 12, 2026 | Lost |
| homeimprovement.org | /roof-repair/ | Feb 28, 2026 | Lost |
| floridarealestate.com | /about-us/ | Feb 10, 2026 | Lost |
| constructionweekly.com | /blog/ | Jan 22, 2026 | Lost |
Track new and lost backlinks over time to see what's working, measure the impact of your link-building efforts and ensure steady growth.
Spot important pages with few or no backlinks so you can prioritize them in your content and outreach strategy.
| Page | Referring Domains | Backlinks | |
|---|---|---|---|
| /commercial-roofing/ | 2 | 5 | Needs Links |
| /cities/jacksonville/ | 3 | 7 | Needs Links |
| /roof-inspection/ | 4 | 8 | Needs Links |
| /financing/ | 1 | 2 | Needs Links |
| /warranty/ | 2 | 4 | Needs Links |
A backlink analysis doesn't just show you what links you have — it reveals where you can get new links. We analyze your backlink profile, competitors, and industry to uncover realistic, high-value link-building opportunities that can improve your authority and search rankings.
From competitor link gaps to unlinked brand mentions and relevant resource pages, we turn backlink data into a clear action plan so you know exactly where to focus your outreach and content efforts.
High-value websites and pages that could link to your site.
| Opportunity | Opportunity Type | Authority | Relevance | Action |
|---|---|---|---|---|
| forbes.com | Resource Page | 92 | High | View → |
| houzz.com | Competitor Gap | 88 | High | View → |
| bbb.org | Directory | 81 | High | View → |
| industrypublication.com | Editorial Opportunity | 76 | Medium | View → |
| localnews.com | Unlinked Mention | 72 | High | View → |
| chamber.org | Association | 68 | Medium | View → |
| blog-article.com | Broken Link | 64 | Medium | View → |
| news-site.com | Lost Backlink | 58 | High | View → |
| Your full report lists every opportunity in this category. | ||||
Find websites that link to your competitors but not to you. These are proven, relevant sources that may also be open to linking to your content.
Discover websites that mention your brand, products or services but don't link to you, so you can request a link.
Identify relevant resource pages in your industry that frequently link out to helpful content and businesses.
Find industry directories, professional associations and local listings that can provide high-quality, relevant backlinks.
Discover industry publications, blogs and news sites that may be interested in linking to your content through guest posts, expert insights or digital PR campaigns.
Find broken links on relevant websites pointing to non-existent pages. You can suggest your content as a replacement, providing value to the site owner while earning a backlink.
See which valuable backlinks have disappeared so you can investigate why they were lost and work to recover them.
Analyze which pages on your site (and your competitors' sites) naturally earn the most links so you can create more of the content that attracts backlinks.
Our link-building services include competitor analysis, outreach, digital PR and content strategies designed to earn real, authoritative links.
Yes, low-quality or spammy backlinks can hurt your SEO, but the impact is often smaller than many people think. Search engines are generally very good at ignoring unnatural links. However, a large number of toxic backlinks from irrelevant, low-quality or manipulative websites can still create risk, especially if they look like part of a link scheme.
These are links from spammy, low-quality or irrelevant websites that exist primarily to manipulate search rankings. A large number of toxic links can create risk and may negatively impact your SEO.
Spam backlinks often come from link farms, automated blogs, comment spam or irrelevant directories. They usually provide no real value and can signal unnatural link activity.
Bad backlinks include irrelevant, low-authority or suspicious links that don't fit your industry or content. While many are simply ignored by Google, patterns of manipulative links can still be harmful.
A backlink audit helps you identify potentially harmful links, assess your overall link profile, and determine if any links need to be disavowed or removed. We look at multiple factors — not just a single "toxic score."
SEO tools use their own data and algorithms to assign toxicity scores, but these are estimates — not definitive judgements. A link flagged as "toxic" by a tool may still be harmless, especially if it's from a real website with relevant content. We evaluate each link in context, looking at relevance, placement, authority, traffic and overall patterns before taking action.
Yes, backlinks are still one of the most important ranking factors in traditional Google search. They help Google understand that your content is trustworthy, relevant and authoritative, especially when they come from relevant, high-quality websites.
For AI search (like Google's AI Overviews, ChatGPT, Perplexity and other AI engines), backlinks are not a direct ranking factor, but they still matter. Backlinks contribute to your overall web authority, brand recognition and online presence, which can increase the likelihood that your content and brand are discovered, referenced and cited in AI-generated answers.
Backlinks are a direct ranking factor.
Backlinks help indirectly through broader authority and visibility.
A strong backlink profile helps you rank higher in Google search, bringing more organic traffic to your website and increasing your overall online authority.
The same signals that build authority in Google search — quality backlinks, mentions, and expert content — can also increase the chances of your brand and content being referenced in AI-generated answers.
To maximize visibility in both traditional search and AI search, focus on earning high-quality backlinks, creating in-depth, helpful content, and building your brand's presence across trusted websites and platforms.
Our SEO and AEO services help you build high-quality backlinks, create authority-building content and increase your visibility in Google search and AI-powered search experiences.
Get clear answers to the most common questions about backlinks, referring domains and using a backlink checker.
See who's linking to your website, how your backlink profile compares with your competitors, and where your strongest link-building opportunities are.
See who's linking to your website, how your backlink profile compares with your competitors, and where your strongest link-building opportunities are.
We'll email your full report within 24 hours.
