When this career coaching and resume writing company first came to us, they were growing… but painfully slow.
Like many service-based businesses, their main lead source was Yelp. They were running organic profiles and paid ads—but it wasn’t translating into consistent, scalable results.
- Worse, they felt stuck.
- They weren’t building real brand equity online.
- No strong rankings.
- No blog presence.
- No dependable search traffic.
They were getting maybe 150 visitors per month from Google.
But they had ambition.
So they cut the fluff, ditched Yelp completely, and gave our team at The Orlando SEO Agency full control of their organic growth plan.
What happened next?
16x traffic growth.
1,100+ ranking keywords.
3x increase in referring domains.
45% revenue boost.
Let’s break it down.
🧠 Background
This client offers career coaching, resume and cover letter writing, LinkedIn optimization, and interview prep services. Their ideal customers are ambitious professionals and executives looking to level up.
But here’s the problem:
- They had no SEO strategy.
- They weren’t blogging.
- Their backlink profile was thin.
- And they had tried doing link building themselves…
- In their words? “It felt like chewing glass.”
That’s where we came in.
🔍 The SEO Audit
When they enrolled in our SEO program, we went deep into their data:
- Organic Traffic: ~150/month
- Ranking Keywords: 475
- Referring Domains: 75
There was tons of potential—but they were only scratching the surface.
So we ran our full playbook:
Site audit Keyword mapping Competitor gap analysis Backlink profile review Local and national targeting
Once the data was clear, the strategy was locked in.
⚡ Phase 1: Quick Wins & Competitive Gap Fills
We immediately identified several “easy win” keywords—ranking on page 2 or 3—that just needed a little nudge to move up.
Phrases like:
- “best resume writing services 2023”
- “coach for interview”
- “interview prep service”
Meanwhile, we analyzed 41 competing career coaches. One strong competitor was ranking for 1,200+ keywords our client wasn’t touching.
Those went straight into our content strategy.
✍️ Phase 2: Content, Backlinks & Local Presence
We executed fast:
- Blog posts optimized around career-search and resume topics
- Keyword-optimized service pages and city landing pages
- Guest posts placed on niche-relevant sites (DA 30–50)
- High-authority syndication campaigns for proven posts
- Local directory cleanup and GMB optimization
We didn’t just write for Google — we wrote for conversion: free consultation CTAs, resume uploads, lead magnet offers.
Our backlinks weren’t just random either — they came from real publishers in the career space.
💥 The Results
Let’s talk numbers.
Organic Traffic:
From just over 150 visits/month to 2,486/month
Peaks have hit 2,900+
Ranking Keywords:
From ~475 to over 1,100+ keywords
With surges in positions 1–10 for high-intent terms
Referring Domains:
From 75 → 180+ high-quality domains
Revenue Growth:
45% increase in annual revenue
→ Directly attributed to SEO-generated leads
→ Organic is now their #1 source of client acquisition
👏 Client Feedback
“The Orlando SEO Agency gave us a system we could trust — hands-off when we wanted it, but always moving forward. We’ve never ranked this high, and our calendar has never been this full.”
🔚 Final Takeaway
If you’re still clinging to Yelp, cold outreach, or ad budgets that barely break even, this is your wake-up call.
This client ditched all that noise and trusted us to build something real.
Now they’ve got traffic that compounds, rankings that stick, and revenue that scales.
Ready to be our next case study?
🚀 Schedule Your Free SEO Strategy Call
Let’s audit your site, reveal your hidden keyword opportunities, and build a custom plan that gets results.
Let’s audit your site, build a plan, and turn your website into your #1 sales rep.
Madison Blake is a seasoned SEO content strategist with over 10 years of experience writing high-converting content for marketing agencies and local businesses. A Florida State University graduate with a degree in Journalism, she blends editorial storytelling with search-driven strategy to create content that ranks, converts, and builds brand trust.
At The Marketing 180, Madison leads all content production, from blog funnels and service pages to case studies and E-E-A-T-optimized landing pages. Her writing fuels traffic and drives leads across industries like legal, home services, health, and e-commerce.
When she’s not writing, you’ll find her reading at a local café in Winter Park or hiking with her rescue dog, Leo.