What Exactly Is Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising is a model of digital advertising also sometimes referred to as cost-per-click (CPC). Using this method, an advertiser pays a platform or a publisher every time their advertisement is clicked on by an end user – hence the name “pay-per-click”. PPC is widely considered one of the best advertising methods for small-to-large … Continue reading What Exactly Is Pay-Per-Click Advertising?

Newly-Conducted Tobacco Social Media Study Shows Some Disheartening Statistics

Individuals who have been exposed to tobacco-related content on social media platforms are twice as likely to report using the product than individuals who have not. In fact, according to a new study, the consumption of tobacco-tailored social media ads or posts increases the likelihood of an individual beginning to use tobacco products in the … Continue reading Newly-Conducted Tobacco Social Media Study Shows Some Disheartening Statistics